Social Media Specialist

Purwadhika Digital Technology School; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A reputable educational institution in Tangerang Selatan is seeking a Social Media Specialist to manage and grow its Instagram account. The ideal candidate has 1-2 years of experience and a strong understanding of social media trends. Responsibilities include creating engaging content aligned with the brand, analyzing performance, and collaborating with teams for content production. This is a great opportunity to work in a creative environment focused on engaging Gen-Z and Millennials.

Qualifications

• Minimum 1–2 years of experience as a Social Media Specialist or similar role.
• Strong understanding of Instagram and social media trends.
• Creative, able to engage with Gen-Z and Millennials.

Responsibilities

• Manage and grow the Instagram account including feed and stories.
• Create engaging content aligned with brand identity.
• Monitor and analyze social media performance.

Skills

Social media management

Creative content creation

Instagram analytics

Trend research

Multitasking

Tools

Canva

CapCut

Adobe Premiere

Job description

Responsibilities

• Manage and grow the Instagram account (feed, reels, stories, etc.).
• Create engaging content aligned with the brand identity (captions, visual ideas, reels concepts).
• Research viral trends and topics to implement into content strategies.
• Develop and maintain a consistent content plan & posting schedule.
• Collaborate with design/photography/videography teams (if any) for content production.
• Monitor, analyze, and report on social media performance (reach, engagement, follower growth).
• Engage with the audience through comments and DMs.
• Provide recommendations and strategies to increase brand awareness and engagement.

Requirements

• Minimum 1–2 years of experience as a Social Media Specialist / Content Creator / Digital Marketing.
• Strong understanding of Instagram and current social media trends.
• Creative, up-to-date, and skilled at producing engaging content for Gen-Z & Millennials.
• Ability to write catchy captions in line with brand tone of voice.
• Basic knowledge of Instagram analytics (IG Insights, Meta Suite).
• Able to multitask and work under deadlines.
• Plus point: Basic photo/video editing skills (Canva, CapCut, Adobe Premiere, etc.).