Market Research jobs in Canada

As a premier cloud solutions provider, we are at the forefront of propelling businesses towards unparalleled success with our advanced infrastructure. Harnessing the power of open source technologies, we specialize in creating robust B2B relationships by using our expertise in cloud computing and virtualization platforms.

Job Description

We are seeking a Marketing Manager with a skilled track record in PPC, deep IT experience, and a passion for cloud technology. You will be key in sculpting our marketing landscape, utilizing AI tools to streamline campaigns, and scaling processes to accelerate growth. Join our team and champion the marketing initiatives that drive our company forward.

Responsibilities:

• Strategize and implement a powerful B2B-centric marketing strategy, enhancing SaaS product visibility and lead generation.
• Manage Pay-Per-Click (PPC) campaigns across various platforms to optimize reach and ROI.
• Oversee multiple channels, including digital marketing, email campaigns using Lemlist, social media, and event initiatives.
• Elevate brand positioning and enact a robust brand management process.
• Enable lead generation in partnership with the sales force through Salesforce CRM.
• Develop and curate compelling website content, working in tandem with web designers to continually improve the user experience.
• Analyze market trends within the cloud services industry, adapting strategies to maintain competitive edge.
• Report on campaign performance, translating analytics frameworks into actionable insights.
• Control marketing budget allocation, maximizing the effectiveness of each dollar spent.
• Cultivate a culture of innovation and improvement, leading the marketing team towards excellence.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• At least 5 years of marketing experience in the technology sector, with a focus on B2B marketing and SaaS products.
• Advanced skills in PPC campaign management and optimization.
• Familiarity with cloud services, virtualization platforms, and the application of AI within marketing.
• Proficient in Salesforce CRM, Google Analytics, Lemlist, and other digital marketing tools.
• Having a knowledge of OpenStack would be appreciated.
• Successful track record of email campaign management and driving website content initiatives.
• Experience in scaling business processes quickly and establishing efficient workflows.
• Strong leadership capabilities, excellent communication skills, and a penchant for analytics.

Why Work with Us:

• Enjoy a competitive salary and benefits within a growth-oriented company atmosphere.
• Leverage innovative technology and contribute to the evolution of the cloud computing industry.
• Work within a collaborative environment that fosters personal and professional development.
• Experience a progressive work culture that rewards initiative and results.