General Manager à United States

We are seeking an experienced General Sales Manager to lead all new and used vehicle sales operations at a premium dealership.

This role is responsible for driving sales performance, customer satisfaction, profitability, and team development, while upholding brand standards and delivering a premium customer experience.

Key Responsibilities

• Sales Strategy & Performance :

Develop and execute sales strategies to achieve unit and profit targets. Analyse performance metrics, market trends, and competitor activity to drive growth.

Lead, coach, and develop a high-performing team of Sales Executives, Business Managers, and Administrators. Conduct regular one-on-ones, set KPIs, and build a results-driven culture.

Ensure a seamless, professional customer journey that aligns with luxury brand expectations. Handle escalations and monitor CSI / NPS scores for continuous improvement.

Manage departmental profitability, expenses, and budgets. Oversee pricing, F&I product penetration, and vehicle appraisals.

Plan and execute local marketing campaigns, product launches, and promotional events to drive showroom traffic and increase brand visibility.

Ensure stock control, accurate reporting, CRM / DMS utilisation, and compliance with all regulations and OEM requirements.

Requirements

Key KPIs