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Senior Marketing Manager
Job summary
A leading automotive group in Johannesburg is seeking an experienced Senior Marketing Manager to lead strategic marketing efforts across traditional and digital platforms. The role involves managing a dynamic team and supporting the CMO in executing high-impact campaigns. The ideal candidate has 5–7 years of experience in senior marketing roles, particularly in the automotive sector, and holds a Bachelor's degree in Marketing. A competitive salary of R50,000 – R62,000 per month is offered, along with benefits.
Qualifications
- 5–7 years in a senior marketing role, preferably in automotive or multi-brand retail.
- Proven track record in omni-channel campaigns and CRM implementation.
- Budget management and vendor coordination experience.
Responsibilities
- Develop and manage annual/quarterly marketing plans aligned with sales targets.
- Plan and execute traditional marketing campaigns.
- Partner with the Digital Marketing Manager to align strategies.
- Lead CRM strategies and targeted campaigns.
- Ensure consistent brand messaging across channels.
Skills
Education
Job Title: Senior Marketing Manager
Location: Sandton Area, Johannesburg North
Salary: R50,000 – R62,000 CTC per month + benefits
Industry: Automotive (Multi-Brand Dealership)
A leading, award-winning multi-brand automotive group is seeking an experienced Senior Marketing Manager to drive strategic marketing efforts across both traditional and digital platforms. The role involves leading a dynamic team and supporting the CMO to deliver high-impact marketing campaigns that generate leads, enhance brand visibility, and improve customer engagement.
- Develop and manage annual / quarterly marketing plans aligned with sales targets.
- Conduct market research and competitor analysis.
- Manage marketing budgets and report on campaign performance and ROI.
- Define KPIs and lead a performance-driven team focused on customer experience.
- Plan and execute print, radio, outdoor and in-store marketing campaigns.
- Oversee events, promotions, showroom material, and POS displays.
- Build relationships with local media and vendors.
- Partner with the Digital Marketing Manager to align online / offline strategies.
- Support digital campaigns including SEO, email marketing, and online reputation.
- Analyse digital performance and stay updated on trends.
- Lead CRM strategies to drive acquisition, retention, and loyalty.
- Implement targeted campaigns and customer journey automation.
- Use CRM data to inform upsell / cross-sell strategies.
- Ensure consistent brand messaging across all channels.
- Develop content, manage agencies, and oversee promotional materials.
- Coordinate with OEMs and advertising platforms.
- Track and report on marketing KPIs.
- Provide data-driven insights for continuous improvement.
- Oversee OEM claims, scorecards, and budgets.
- Bachelor's in Marketing, Business, or related field; Master’s is a plus.
- 5–7 years in a senior marketing role, preferably in automotive or multi-brand retail.
- Proven track record in omni-channel campaigns and CRM implementation.
- Budget management and vendor coordination experience.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.