Manager Marketing à Singapour

RD American School partners exclusively with Riverdale Country School - one of America's top-ranked private schools. We are more than an educational institution - we are an accelerator of learning. Our approach is grounded in cognitive science and modern pedagogy, empowering students to thrive in a complex, fast-changing world.

We are seeking a strategic and creative own Media/Content Manager (or Lead) to drive our brand's digital presence across social media, website, electronic direct mail (EDM) campaign and support on the OOH creative ideation. This role requires a blend of storytelling, audience insight, and channel expertise to deliver engaging, impactful, and measurable content that strengthens our brand, generates leads, and supports business growth.

• Develop and execute a content strategy aligned with brand, marketing, and business objectives.
• Own the content calendar across social, web, and EDMs, ensuring consistency in messaging, tone and visual identity.
• Leverage insights, analytics, and customer personas to inform content direction and measure effectiveness.

• Lead the creation and management of organic and paid social content across platforms (e.g. Linkedin, Instagram, Facebook, X, Tiktok)
• Drive engagement and community building through thought leadership, storytelling, and timely content.
• Stay on top of trends, platform updates, and competitor activities to maximise reach and effectivness.

• Oversee website content management, ensuring copy, visuals, and SEO best practices are optimised for traffic and conversion.
• Partner with UX, design, and digital teams to continuously improve user journeys, page performance, and overall site experience.
• Manage updates for landing pages, product/service pages, blogs, and resources.

• Plan, write, and optimise email campaigns for acquisition, retention, and engagement.
• Ensure best practice in subject lines, copy, CTAs, and personalisation to drive open rates and conversions.
• Collaborate with CRM/automation teams to segment audiences and track performance metrics.
• Lead WhatsApp campaigns communication.

• Leverage a designer to create flyers, prospectus and other offline material.
• Work cross-functionally teams to align messaging.
• Manager freelancers or agencies to deliver best-in-class output.
• Champion brand voice and consistency across all content touchpoints.
• Develop a suite of end-to-end production capabilities to dominate Social Media with the International Schools industry.

• Build a panel of suppliers/partners.
• Manage the panel.
• Define what excellence looks like.
• Story telling of the brand.
• Leverage the brand proposition with Parents.
• Define a set of financial KPIs.
• Engagement.
• Leads.
• Share of voice.
• Any other duties as assigned by the Line Manager or Senior Leadership Team.

• Diploma or Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Up to 8+ years of relevant experience in content strategy, digital marketing or communications, preferably in an educational or international environment.
• Proficient in managing social media platforms and website.
• Ability to develop brand messaging, storytelling.
• Strong interpersonal and communication skills, with a professional and friendly manner.
• Highly organised with strong attention to detail and ability to manage multiple tasks.
• Collaborative and proactive; able to work well with cross-functional teams including admissions, events, and academics.
• Adaptable to a fast-paced international school environment.

At RD American School, you’ll be part of a forward-thinking team shaping the future of education. You’ll have the opportunity to innovate, lead, and make a meaningful impact on learners and families across the region.