Marketing Manager (Loyalty Marketing)

STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent retail management firm in Singapore seeks a candidate to manage and develop full-scale loyalty programmes, focusing on member acquisition, retention, and marketing strategies. The role involves collaboration with various stakeholders, overseeing budget management, and maintaining affiliate partnerships to enhance customer engagement. Ideal candidates should have a degree in Marketing and 3 to 5 years of relevant experience in loyalty program management and data analysis.

Qualifications

• Minimum 3 to 5 years of experience in managing loyalty programs.
• Track record of securing and managing affiliate partnerships.
• Strong knowledge of integrated marketing disciplines.

Responsibilities

• Manage the full-scale rewards programme focusing on acquisition and retention.
• Develop strategies and programs for member engagement.
• Design and deliver end-to-end marketing campaigns.
• Monitor and analyze feedback from members and stakeholders.

Skills

Communication skills

Stakeholder management

Marketing knowledge

Data analysis

Team management

Education

Degree in Marketing or equivalent

Job description

We are looking for a suitable candidate to manage the full-scale rewards programme(s) which includes membership acquisition, engagement and retention, app enhancements and maintenance, partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

• Be the key custodian in providing direction for and managing the loyalty programme(s) with a focus on driving acquisition, retention and spend conversion at the mall(s)
• Develop acquisition and retention strategies, and member engagement programmes to provide members with a thoughtful, engaging and seamless experience
• Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing
• Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database
• Manage and monitor 360 feedback from members and stakeholders alike
• Collaborate with various teams and stakeholders to execute efforts and maximise effectiveness
• Coordinate with loyalty platform vendors on feature enhancements, maintenance, and campaign setup
• Build statistical models and derive insights from structured data to translate into best practices
• Maintain documentation of programme rules, processes, and member terms to ensure clarity and consistency
• Prepare and present monthly business reviews and dashboards summarising performance, insights, and recommendations
• Monitor market trends and offer proactive insights using tools available to stay ahead and relevant
• Manage the full loyalty budget, ensuring compliance with processes and return on investments
• Manage and oversee operational aspects pertaining to the loyalty programme(s)

Requirements

• Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team
• Has a track record of securing and managing an affiliate partnership network
• Possesses detailed knowledge of integrated marketing disciplines
• Articulated and with strong communication skills to liaise with stakeholders across different levels
• Possesses a getting-things-done drive on top of a can-do attitude
• Able to work independently and under pressure in a fast-paced environment
• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies
• Preferably possesses past experience in data analysis and deep learning