Head of Marketing (Marketing Manager)

SGCM Pte Ltd | Sgcarmart; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Head of Marketing to shape brand strategy and drive user growth. The role involves leading a team, managing budget forecasts, and optimizing performance channels in a dynamic environment. Ideal candidates should have over 8 years of experience in tech or e-commerce, with a strong focus on lifecycle marketing and brand storytelling. This position offers the opportunity to directly influence company growth over the next few years.

Qualifications

• 8+ years in marketing, ideally in tech, e-commerce, or marketplaces.
• Experience managing budgets and performance across channels.
• Proven success in user growth and retention.

Responsibilities

• Lead multi-disciplinary marketing team for brand and growth.
• Own full-funnel marketing and community development.
• Manage marketing budget and measure channel ROI.

Skills

User acquisition

Lifcycle marketing

Analytical skills

Brand strategy

Cross-functional collaboration

Tools

CRM tools

GA4

Job description

Why Join Us?

This is a high-impact leadership position offering the autonomy to shape the future of marketing within the organisation - spanning brand and storytelling, growth initiatives, lifecycle engagement, and community development.

The Head of Marketing will be responsible for developing a future-ready marketing organisation that integrates brand management, growth strategy, lifecycle marketing, partnerships, and community-building — while continuing to optimise existing performance channels. You will lead a multi-disciplinary team and work closely with cross-functional stakeholders to drive sustainable user growth and revenue expansion. The decisions made in this role will directly influence the company’s growth, over the next 3–5 years.

What You’ll Lead

• Build and scaleconsumer lifecycle & retentioncapabilities
• Own full-funnel marketing across brand, growth, lifecycle and performance
• Driveuser growth, experimentation, and growth loops
• Define and elevatebrand strategy, positioning, and storytelling
• LeadGTM strategyfor new features, products, and revenue lines
• Lead integrated brand and acquisition campaigns across digital and offline
• Manage marketing budget, forecasting, channel ROI and measurement frameworks
• Mentor and develop high-performing marketing team
• Build new capabilities: Growth, brand, lifecycle. affiliate/ influencer
• Developviral, affiliate, influencer & community marketingengines
• Strengthen CRM segmentation, automation, and lifecycle journeys
• Oversee paid marketing, SEO, social, and omnichannel campaigns
• Partner closely with Product, Data, Sales, Media, and Editorial teams
• Any other duties assigned from time to time

Job Requirements

Must-Haves

• 8+ years in marketing, ideally intech, platforms, e-commerce, or marketplaces
• Strongmartech and analyticsskillset (CRM, CDP, automation, attribution, GA4, funnels, cohorts)
• Proven success inuser acquisition, onboarding, engagement, and retention
• Hands-on experience withlifecycle marketingand growth frameworks
• Strongbrand strategy and creative storytellingcapabilities
• Experience leadingGTMfor product/features
• Ability tocoach, mentor, and upskillmarketing teams
• Strong cross-functional collaboration withProduct, Data, Sales, Media, Editorial
• Experience managing budgets, ROI, and performance across channels
• Strong track record building new functions from scratch(growth, lifecycle, brand, affiliate, influencer)

Nice-To-Haves

• Experience in amulti-sided marketplace
• Background in community, influencer, affiliate, or partnership marketing
• Familiarity withAI-driven marketing workflows
• Experience in media + commerce hybrid organisations
• Passion for cars or understanding of the automotive lifecycleli>
• Comfortable with brand safety, Public Relation management and crisis comms