Enrollment & Brand Marketing Manager

TANGSPAC CONSULTING PTE LTD; Singapore; On-site; SGD 85,000 - 105,000; Full time

Job summary

A leading global business school in Singapore is seeking a dynamic Marketing Manager to lead data-driven marketing initiatives aimed at strengthening brand presence, increasing student enrollment, and engaging partners. The role requires expertise in strategic marketing, digital performance, and stakeholder management. The ideal candidate will possess a Bachelor's degree and 5-7 years of relevant experience, particularly in Higher Education or B2C sectors. This position offers an opportunity to make significant impact through innovative marketing campaigns and effective budget management.

Qualifications

• 5–7 years of marketing experience, ideally in Higher Education or B2C.
• Proven track record in planning and executing integrated marketing campaigns.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement integrated marketing strategies.
• Oversee digital campaigns to optimize metrics.
• Strengthen brand positioning through storytelling.
• Collaborate on joint marketing initiatives with partners.
• Manage regional marketing budget to optimize ROI.

Skills

Digital marketing tools

Stakeholder management

Strategic planning

Creativity

Education

Bachelor’s Degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

HubSpot

Marketo

Meta Ads Manager

SEO tools

Job description

A leading global business school in Singapore is seeking a dynamic Marketing Manager to lead data-driven marketing initiatives aimed at strengthening brand presence, increasing student enrollment, and engaging partners. The role requires expertise in strategic marketing, digital performance, and stakeholder management. The ideal candidate will possess a Bachelor's degree and 5-7 years of relevant experience, particularly in Higher Education or B2C sectors. This position offers an opportunity to make significant impact through innovative marketing campaigns and effective budget management.