Head of Marketing (Marketing Manager)

Sgcarmart; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A forward-thinking technology firm in Singapore is looking for a Head of Marketing to shape future strategies and lead a multi-disciplinary team. Responsibilities include managing brand, growth, lifecycle engagement, and overseeing marketing budgets and performance. The ideal candidate will have over 8 years in marketing, strong analytics, and experience in user acquisition and retention. This leadership role offers a unique opportunity to drive sustainable growth and revenue expansion.

Qualifications

• 8+ years in marketing, ideally in tech, platforms, e-commerce, or marketplaces.
• Strong martech and analytics skillset including CRM, automation, and attribution.
• Experience managing budgets and performance across channels.

Responsibilities

• Develop a future-ready marketing organization integrating various marketing strategies.
• Lead a multi-disciplinary team to drive user growth and revenue expansion.
• Manage marketing budget, forecasting, and measurement frameworks.

Skills

User acquisition

Lifecycle marketing

Analytic skills

Brand strategy

Cross-functional collaboration

Tools

GA4

CRM

CDP

Job description

This is a high-impact leadership position offering the autonomy to shape the future of marketing within the organisation - spanning brand and storytelling, growth initiatives, lifecycle engagement, and community development.

The Head of Marketing will be responsible for developing a future-ready marketing organisation that integrates brand management, growth strategy, lifecycle marketing, partnerships, and community-building — while continuing to optimise existing performance channels. You will lead a multi-disciplinary team and work closely with cross-functional stakeholders to drive sustainable user growth and revenue expansion. The decisions made in this role will directly influence the company’s growth, over the next 3–5 years.

What You’ll Lead

• Build and scaleconsumer lifecycle & retaincapabilities
• Own full-funnel marketing across brand, growth, lifecycle and performance
• Driveuser growth, experimentation, and growth loops
• Define and elevatebrand strategy, positioning, and storytelling
• LeadGTM strategyfor new features, products, and revenue lines
• Lead integrated brand and acquisition campaigns across digital and offline
• Manage marketing budget, forecasting, channel ROI and measurement frameworks
• Mentor and develop high-performing marketing team
• Build new capabilities: Growth, brand, lifecycle. affiliate/ influencer
• Developviral, affiliate, influencer & community marketingengines
• Strengthen CRM segmentation, automation, and lifecycle journeys
• Oversee paid marketing, SEO, social, and omnichannel campaigns
• Partner closely with Product, Data, Sales, Media, and Editorial teams
• Any other duties assigned from time to time

Job Requirements

Must-Haves

• 8+ years in marketing, ideally intech, platforms, e-commerce, or marketplaces
• Strongmartech and analyticsskillset (CRM, CDP, automation, attribution, GA4, funnels, cohorts)
• Proven success inuser acquisition, onboarding, engagement, and retention
• Hands-on experience withlifecycle marketingand growth frameworks
• Strongbrand strategy and creative storytellingcapabilities
• Experience leadingGTMfor product/features
• Ability tocoach, mentor, and upskillmarketing teams
• Strong cross-functional collaboration withProduct, Data, Sales, Media, Editorial
• Experience managing budgets, ROI, and performance across channels
• Strong track record building new functions from scratch(growth, lifecycle, brand, affiliate, influencer)

Nice-To-Haves

• Experience in amulti-sided marketplace
• Background in community, influencer, affiliate, or partnership marketing
• Familiarity withAI-driven marketing workflows
• Experience in media + commerce hybrid organisations
• Passion for cars or understanding of the automotive lifecycle
• Comfortable with brand safety, Public Relation management and crisis comms

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