Digital Marketing Manager

AIKONIC FUTURE TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global technology company in Singapore is seeking a Growth Marketing Specialist to lead social media content strategies and manage influencer collaborations. This role requires a minimum of 2 years of marketing experience, hands-on proficiency with platforms like TikTok and YouTube, and a passion for AI and consumer electronics. The successful candidate will have the chance to grow alongside the company, benefiting from competitive salary and fast career progression.

Benefits

Competitive salary

Career progression opportunities

Collaboration with global creators

Qualifications

• Minimum 2 years of relevant working experience in marketing or content roles.
• Passion for AI, consumer electronics, and content-driven growth.

Responsibilities

• Plan and execute content strategy for social media platforms.
• Build and manage relationships with influencers worldwide.
• Support advertising strategy across various channels.
• Collaborate with cross-functional teams for content localization.

Skills

Experience in marketing

Hands-on experience with TikTok and YouTube platforms

Understanding of influencer marketing workflows

Strong execution and ownership

Fluency in English

Proficiency in Chinese and/or Japanese

Job description

Roles & Responsibilities

[Key Responsibilities]

1. Global Short-Video Growth

• Plan and execute content strategy, scripting and distribution for TikTok, YouTube Shorts and Instagram Reels.
• Produce multi-format content: product demos, unboxing, comparison tests, AI workflow showcases, lifestyle storytelling, etc.
• Build and manage a global brand account matrix with consistent daily / weekly / monthly content output.
• Identify global content trends and build continuous viral content capabilities.
• Track performance metrics (views, engagement, retention, conversion) and optimize accordingly.

2. Global KOL / KOC Collaboration (Influencer Marketing)

• Identify, evaluate and manage influencers worldwide (nano to mid-tier).
• Coordinate communication, content quality review, scheduling and ROI tracking.
• Build long-term relationships with tech reviewers, language-learning creators, and lifestyle influencers.
• Leverage influencer ecosystems to scale brand awareness and drive sales performance.

3. Brand Growth System Development

• Deeply understand AI hardware, software features and workflow capabilities to extract key value propositions.
• Contribute to monthly, quarterly and annual global brand growth plans.
• Build a full-funnel growth loop: Content → Attention → Traffic → Conversion → Sales.
• Refine brand positioning, storytelling, visual identity and messaging to ensure global consistency.

4. Advertising & Sales Conversion (Ads & Conversion)

• Support TikTok Ads, Meta Ads, and Google Ads strategy and execution.
• Analyze CPM, CTR, CVR, ROAS, CAC and propose data-driven optimization.
• Improve e-commerce and website conversion through content-led funnels.
• Build content-driven sales models (influencer-driven conversion, short-video-driven conversion, etc.).

5. Cross-functional Collaboration

• Collaborate closely with product, design, video, operations, and regional teams.
• Ensure content localization for US, EU, JP, and SEA markets.
• Support PR events, trade shows, channel activations and global launch campaigns.

Requirements

Must-have

• Minimum 2 years of relevant working experience in marketing, content, social media or growth-related roles.
• Hands‑on experience with TikTok, YouTube, IG short‑video platforms.
• Understanding of KOL/KOC ecosystems and influencer marketing workflows.
• Passion for AI, consumer electronics and content‑driven growth.
• Strong execution, ownership and ability to thrive in fast‑paced environments.
• Fluency in English is required. Proficiency in Chinese and/or Japanese will be an advantage, as the role works closely with creators and partners in Chinese- and Japanese‑speaking markets.

Nice-to-have

• Experience in AI, tech, or consumer electronics marketing.
• Experience with global influencer campaigns.
• Knowledge of Ads optimization and analytics.
• Ability to script or create short videos.

What We Offer

• Opportunity to build a global AI‑tech brand from the ground up.
• Ownership of core growth strategies and influence on company direction.
• Collaboration with global creators, partners and top‑tier platforms.
• Fast career progression (Marketing Manager → Growth Lead → Global Head of Growth).
• Competitive salary, bonuses and performance incentives.

We are an equal opportunity employer. All applications will be considered regardless of age, gender, race, nationality, religion or marital status.