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Retail Growth Strategist & Experience Architect
Job summary
A leading consumer electronics brand in Kuala Lumpur seeks a visionary Retail Marketing Manager to architect a consumer-experience-driven marketing framework. This role requires strategic leadership to connect marketing strategies with business growth, partner cross-functionally to drive high-impact initiatives, and leverage insights for competitive positioning. Candidates should have 5+ years of retail marketing experience, strong leadership skills, and a Bachelor's degree in Marketing or Business.
Qualifications
- 5+ years of retail marketing experience, preferably in consumer electronics.
- Experience designing and executing strategies with measurable results.
- Strong expertise in offline marketing strategies.
Responsibilities
- Design and implement a consumer-experience-driven retail marketing framework.
- Lead the retail marketing team with a holistic vision.
- Partner with Sales and Operations for integrated retail initiatives.
- Leverage market intelligence to shape retail strategies.
- Oversee retail marketing investments and ensure strong ROI.
- Mentor and cultivate a high-performing marketing team.
- Define success metrics and monitor campaign impact.
- Influence product and channel strategies with consumer-first perspectives.
Skills
Education
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.