Senior Marketing Executive

OFFSPRING INC; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading consumer products company in Petaling Jaya is seeking a Marketing Specialist to drive user growth and engagement through innovative campaigns. The ideal candidate should have 3–5 years in consumer marketing, preferably in FMCG, and strong analytical skills to interpret data for strategic decisions. Responsibilities include managing campaign timelines, coordinating launches, and enhancing online product pages. Join a collaborative team committed to delivering quality experiences and continuous learning opportunities.

Benefits

Opportunities for career growth

Collaborative and fun team environment

Qualifications

• 3–5 years of experience in consumer marketing, preferably in FMCG, beauty, retail, or e-commerce.
• Strong analytical skills to interpret data and recommend actions.
• Excellent project management skills and coordination with vendors.

Responsibilities

• Drive user growth, engagement, and sales through 360º campaigns.
• Develop and manage campaign timelines and asset lists.
• Coordinate end-to-end launches across various channels.
• Collaborate with e-commerce teams to enhance product details.

Skills

Analytical skills

Project management

Campaign planning

Tools

CRM/email marketing tools

Basic design software

Job description

Offspring offers award‑winning, safe and sustainable all‑natural essentials for modern, progressive parents, including baby diapers, wet wipes, bath & skincare, and homecare essentials. They are committed to product quality, integrity and safety, and aim to deliver a quality experience at every touchpoint.

Responsibilities

• Drive user growth, engagement, and sales for Offspring across online and offline channels by executing 360º campaigns end‑to‑end—social/content, CRM/EDM, Ecommerce/PDP, influencers/KOLs, and retail tie‑ins—while turning data into next‑best actions.
• Develop and manage campaign timelines, asset lists, and calendars, ensuring milestones are met and status updates are clear.
• Coordinate end‑to‑end launches across social, content, CRM/EDM, retailer.com, partnerships, and in‑store activations, and provide concise post‑campaign summaries.
• Brief and manage creative assets (copy, shot lists, edits) while crafting captions and hooks aligned with Offspring’s voice and product claims/RTBs.
• Support short‑form video, livestreams, and influencer/KOL deliverables; oversee usage, tracking links, and basic boosting requests.
• Collaborate with e‑commerce teams to enhance PDPs for priority SKUs (images, bullets, FAQs, reviews) and run simple A/B tests.
• Ensure landing pages and promotional mechanics are prepared and ready for go‑live.
• Build and send EDM campaigns with the CRM team (welcome, post‑purchase, promo); perform QA on segments, links, and rendering.
• Transform customer feedback (CX/VoC) into FAQ updates and messaging improvements that reduce friction and improve conversion.
• Coordinate clinics, parent community events, and mall activations with Trade & Retail teams; manage sampling logistics and UGC capture.
• Prepare professional sell‑in and recap decks for internal teams and partner stakeholders.

Who We’re Looking For

• 3–5 years of experience in consumer marketing, preferably in FMCG, beauty, retail, or e‑commerce, with a track record of delivering multi‑channel campaigns.
• Strong analytical skills: able to interpret data, identify trends, and recommend actionable experiments.
• Excellent project management skills, including campaign planning, readiness checks, and coordination with vendors/partners.

Bonus Points If You Have

• Hands‑on experience with CRM/email marketing (any ESP), basic segmentation, and link/UTM QA.
• Experience with e‑commerce marketplaces, including asset management and promotions.
• Familiarity with mom & baby product standards, including safety, compliance, and RTBs.
• Experience working with KOLs/creators, managing briefs, deliverables, and usage rights.
• Basic design or video editing skills (e.g., Canva, CapCut).

What We Offer

• Opportunities for career growth and continuous learning
• A collaborative and fun team that genuinely enjoys working together