Commercial Excellence Manager

Coty; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading beauty company in Kuala Lumpur seeks a commercial excellence professional to manage sales plans and establish strong retailer partnerships. The role involves defining commercial strategies, developing promotional plans, and collaborating with various teams to achieve business targets. Candidates should be skilled in market intelligence, commercial negotiations, and ensuring brand image guidelines are followed. This position offers an exciting opportunity to contribute to a dynamic environment that values diversity and creativity.

Responsibilities

• Support Commercial Excellence Lead in managing sales plans for assigned portfolios.
• Establish Coty as the preferred partner for retailers.
• Define commercial strategy for each retailer to reach annual business targets.
• Develop promotional plans with retailers to achieve sales targets.
• Plan and budget for launches and promotions with demand forecasts.
• Collaborate with Retail Excellence team to ensure retail excellence implementation.
• Work with stakeholders for seamless sales execution.
• Gather market intelligence for new business opportunities.
• Analyze sell-out and sell-in performance for designated channels.
• Drive commercial negotiations to maximize business aspects.
• Capture business opportunities through customer partnerships.
• Forecast saleable goods to optimize costs.
• Ensure implementation aligns with corporate guidelines.
• Negotiate brand image implementation according to established guidelines.
• Update retailers on changes and discontinuations.

Job description

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

Coty helps millions of people around the world express your beauty, your way through our rich portfolio covering fragrance, skin care, colour cosmetics, and body care. Our brands include global icons like Gucci, Burberry, Hugo Boss, Calvin Klein, Philosophy, Max Factor, Rimmel, Bourjois, Sally Hansen, Adidas, David Beckham, etc. With more than one billion products shipped each year, the possibilities for self-expression are endless.

Responsibilities

• Support Commercial Excellence Lead in managing sales plans for the assigned portfolios'
• Establish Coty as the preferred partner for retailers
• Define commercial strategy for each retailer in line with budget targets to reach annual joint business plan target and common business goals.
• Develop promotional plans with retailers and marketing to achieve sell‑out, sell‑in and stock‑in‑trade days target.
• Plan and budget for launches and promotions. This includes monthly demand forecasts, supply management, pricing analysis and plannng and tracking A&CP
• Collaborate and co‑create with the Retail Excellence team to ensure 100% retail excellence implemention (BA, VM, CRM, Eventing....)
• Work closely with multiple stakeholders, internal and external, for seamless, 360 sales execution
• Market Intelligence – gather market information that can be used to look for, and assess, new business opportunities (new brands listing, new retailers, distribution expansion) to enhance brand image and visibility.
• Collaborate with the Retail Excellence team to analyze monthly sell‑out and sell‑in performance for designated channels, share market/ brand/ consumer intel, feedback to Commercial Lead and Marketing team during monthly business review meetings with defined action plan to ensure KPIs are achieved
• Drive commercial negotiations at field level to maximize all aspects of business (in‑shop spaces and locations, prices, investments, promotions)
• Capture business opportunities through close customer partnership such as listing of new brands or brand lines and expansion of new doors
• Forecast saleable goods in order to optimize costs and avoid obsolescence
• Ensure any implementation is in line with corporate and brand guidelines
• Negotiate and implement Coty Brand Image in all doors according to the guidelines established by Merchandiser (i.e. personalized Brand fixtures – where possible)
• Update retailers on PIPO, code changes, discontinuations