Head of Marketing & eCommerce (Fast-Fashion Business)

Confidential; Selangor; On-site; MYR 250,000 - 300,000; Full time

Job summary

A fast-growing fashion retailer in Selangor is seeking a Head / Senior Manager of Marketing & eCommerce. You will be responsible for driving marketing initiatives and leading the eCommerce strategy, ensuring seamless customer journeys that enhance brand awareness. The ideal candidate has 8 to 10+ years of experience in marketing and eCommerce, with strong analytical and collaboration skills. Excellent proficiency in Mandarin is essential for communication with partners in China.

Qualifications

• 8 to 10+ years of experience in eCommerce, brand marketing, or omnichannel retail.
• Strong expertise in brand marketing with proven omnichannel strategy leadership.
• Hands-on experience in digital marketing and performance-driven campaigns.

Responsibilities

• Develop and execute annual marketing plans to drive brand awareness.
• Lead eCommerce strategy and manage commercial performance for website.
• Oversee performance marketing across multiple digital channels.

Skills

eCommerce expertise

Brand marketing

Digital marketing

Analytical skills

Collaboration skills

Campaign development

Job description

Head /Senior Manager of Marketing & eCommerce

The company is a fast-growing fast-fashion retailer, focused on delivering premium, trend-driven apparel through an online-to-offline model. With a strong presence in offline retail and a growing eCommerce footprint, the company is observing rapid growth globally. The business operates a network of strategically located stores across high-traffic malls, urban centers, and suburban hubs, supported by its own website and marketplace partners.

The Head /Senior Manager of Marketing & eCommerce will drive the development and execution of marketing initiatives to accelerate our next phase of growth in Malaysia and Thailand. This role will own the full performance of our offline and online channels while leading brand marketing, digital content, CRM and campaign management.

Key Responsibilities

Marketing, Brand & Content

• Develop and execute annual marketing plans that drive brand awareness and commercial impact
• Lead brand storytelling, campaign planning, social media strategy and content creation
• Manage seasonal launches, in-store activations, partnerships and influencer programs

eCommerce & Marketplace Growth

• Develop the overall eCommerce strategy and own full commercial performance for the website and marketplaces
• Optimize product listings, PDP content, search visibility and conversion funnels
• Collaborate with Merchandising on online assortment, pricing, promotions and campaign execution

Digital Marketing & CRM

• Oversee performance marketing across Meta, Google, TikTok and affiliate channels
• Manage CRM, customer segmentation and lifecycle strategies to increase retention and LTV
• Analyse data to measure campaign effectiveness, generate insights and drive performance improvements
• Lead loyalty initiatives and personalized communication to deepen customer engagement

Cross-Functional Collaboration

• Work closely with Merchandising on launch timelines, product priorities and pricing strategies
• Partner with Operations and Supply Chain to execute omnichannel initiatives (click-and-collect, ship-from-store)
• Ensure consistent brand messaging across online and offline customer touchpoints

Qualifications & Experience

• 8 to 10+ years of experience in eCommerce, brand marketing or omnichannel retail, ideally within fast-fashion, apparel or lifestyle brands
• Strong expertise in brand marketing, including campaign development, in-store activations, partnerships, influencer programs and offline brand-building
• Proven ability to lead omnichannel strategy, integrating online and offline touchpoints to deliver seamless customer journeys and commercial impact
• Hands-on experience in digital marketing and performance-driven campaigns
• Strong analytical skills with the ability to interpret customer data, CRM insights and funnel metrics to inform marketing strategy
• Excellent collaboration skills, with experience working cross-functionally across Merchandising, Operations, Retail and Creative
• A high level of proficiency in written and spoken Mandarin is essential for this role due to the extensive communication with partners and suppliers in China.