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Social Media & Content Creator
Job summary
A leading FMCG company in Malaysia seeks a skilled content creator to develop engaging social media content across platforms like Instagram and TikTok. The role involves video production, community engagement, and managing content calendars. Candidates should have 2-4 years of experience, a relevant portfolio showcasing social-first content, and proficiency in tools like Adobe Creative Suite and CapCut. Join a dynamic environment to enhance the brand's online presence.
Qualifications
- 2-4 years of proven experience as a content creator or social media manager, preferably within FMCG or retail.
- A portfolio showcasing skills in creating engaging social-first content (especially video).
- Proficiency in content creation and editing tools.
Responsibilities
- Develop high-quality content for various social media platforms.
- Execute end-to-end video production including concepting, shooting, and editing.
- Maintain a consistent brand identity across all channels.
- Manage the social media content calendar aligned with marketing campaigns.
- Grow an engaged online community by responding to comments and messages.
- Track and report on key social media metrics to optimize content strategy.
Skills
Tools
Develop and produce high-quality, engaging content (photos, short-form video, Reels/TikToks, Stories, graphics & etc) tailored for Instagram, Facebook, TikTok, YouTube, XHS & etc.
Execute end-to-end video production: concepting, shooting, editing, and publishing.
Maintain a consistent, on-brand visual identity and tone of voice across all channels.
Develop and manage the social media content calendar in alignment with marketing campaigns, new product launches, and seasonal moments.
Foster and grow an engaged online community by responding to comments, DMs, and mentions in a timely, authentic brand voice.
Collaborate with influencers and content creators, from outreach to briefing and content amplification.
Track, analyze, and report on key social media metrics (engagement, reach, follower growth, website clicks, conversion) weekly and monthly.
Use data insights to optimize content strategy, posting times, and creative approach for maximum performance.
Requirement:
2-4 years of proven experience as a content creator, social media manager, or similar role, preferably within FMCG, food & beverage, or retail.
A portfolio that showcases exceptional skills in creating engaging social-first content (especially video). Please provide links.
Proficiency in content creation and editing tools (e.g., Adobe Creative Suite - Premiere Pro/Photoshop, CapCut, Canva, InShot, Final Cut Pro).
Deep, native understanding of social media platforms, their unique audiences, and best practices (Instagram, TikTok, Facebook, YouTube, Pinterest).
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.