Trade Marketing Leader: Drive Category Growth & Shopper Impact

Nestlé; Petaling Jaya; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading food and beverage company in Malaysia is seeking a Trade Marketing Manager to develop strategies for category growth. This role involves generating shopper insights, executing omnichannel strategies, and managing promotional activities. The ideal candidate will have a Bachelor’s Degree, 5+ years in Trade Marketing and Sales experience. Joining this dynamic team offers the opportunity to influence market share and enhance consumer engagement.

Qualifications

• 5+ years of experience in Trade Marketing and/or Marketing with Sales experience.
• Strong functional skills and leadership capabilities.

Responsibilities

• Generate compelling shopper stories for winning strategies.
• Support the ICP process by identifying key opportunities.
• Implement activities to drive category growth.
• Execute omnichannel strategy with tailored plans.
• Develop briefs with the Marketing team.
• Manage TTS spend plan vs actuals of the Category.
• Drive SRM implementation with the sales team.
• Prepare for new product trade launches.
• Assist on customized promotional activities.
• Recommend promotional opportunities and ensure adherence to company policies.

Skills

Trade Marketing

Sales Experience

Customer Understanding

Strategic Planning

Education

Bachelor’s Degree

Job description

A leading food and beverage company in Malaysia is seeking a Trade Marketing Manager to develop strategies for category growth. This role involves generating shopper insights, executing omnichannel strategies, and managing promotional activities. The ideal candidate will have a Bachelor’s Degree, 5+ years in Trade Marketing and Sales experience. Joining this dynamic team offers the opportunity to influence market share and enhance consumer engagement.