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Head Of Performance Marketing
Job summary
A leading EdTech company in Veracruz is seeking a Head of Performance Marketing to lead performance marketing efforts across paid channels and influencer partnerships. The role involves managing a team, optimizing marketing spend through data, and collaborating on integrated strategies. Ideal candidates will have experience managing substantial media budgets and a proven track record in performance marketing. This role offers the opportunity to contribute significantly to business growth while working remotely.
Qualifications
- 4 years managing performance marketing teams with substantial annual media spend.
- Expertise in paid advertising across major platforms with proven optimization.
- Experience scaling influencer marketing operations.
Responsibilities
- Manage and develop specialists across user acquisition and influencer marketing.
- Drive strategy for paid advertising channels like Facebook and Google.
- Collaborate with Head of Content on integrated campaigns.
Skills
We are looking for a highly skilled Head of Performance Marketing to join our LATAM team. You will lead our performance marketing efforts across paid advertising, influencer partnerships and user acquisition. Youll manage a specialized team of marketing professionals while working alongside our Head of Content to drive integrated growth strategy through data‑driven channel optimization.
- Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics and Partnership Development
- Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)
- Scale influencer marketing operations and creator partnerships systematically
- Establish advanced attribution models and performance measurement frameworks
- Optimize marketing spend allocation across channels using data‑driven decision‑making
- Build operational excellence through systematic planning, execution, tracking and team retrospectives
- Collaborate with Head of Content on integrated campaigns and content‑performance synergies
- 4 years managing performance marketing teams with 5mln annual media spend under management
- Deep expertise in paid advertising across major platforms with proven ROI optimization track record
- Hands‑on experience scaling influencer marketing programs from startup to systematic operations
- Strong analytical background with multi‑touch attribution, incrementality testing and advanced measurement
- Team leadership experience developing marketing specialists and driving performance improvements
- Product‑minded approach to marketing with focus on user journey optimization and lifecycle metrics
- EdTech or online education marketing experience with understanding of long conversion cycles
- Experience managing marketing budgets during economic downturns or budget constraints
- Background building marketing operations and systematic processes from ground up
- SEO strategy integration with paid channels
- Partnership marketing and business development collaboration
Youll be joining a growing EdTech company where you can leverage deep performance marketing expertise while building and developing a high‑impact team. We offer the opportunity to work with significant media budgets and drive measurable business growth through sophisticated marketing operations.
Remote Work: Yes
Employment Type: Full‑time
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.