Head Of Performance Marketing

Tripleten; A distancia; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading EdTech company in Veracruz is seeking a Head of Performance Marketing to lead performance marketing efforts across paid channels and influencer partnerships. The role involves managing a team, optimizing marketing spend through data, and collaborating on integrated strategies. Ideal candidates will have experience managing substantial media budgets and a proven track record in performance marketing. This role offers the opportunity to contribute significantly to business growth while working remotely.

Formación

• 4 years managing performance marketing teams with substantial annual media spend.
• Expertise in paid advertising across major platforms with proven optimization.
• Experience scaling influencer marketing operations.

Responsabilidades

• Manage and develop specialists across user acquisition and influencer marketing.
• Drive strategy for paid advertising channels like Facebook and Google.
• Collaborate with Head of Content on integrated campaigns.

Conocimientos

Performance marketing strategy

Data-driven decision-making

Analytical background

Team leadership

Influencer marketing

Descripción del empleo

We are looking for a highly skilled Head of Performance Marketing to join our LATAM team. You will lead our performance marketing efforts across paid advertising, influencer partnerships and user acquisition. Youll manage a specialized team of marketing professionals while working alongside our Head of Content to drive integrated growth strategy through data‑driven channel optimization.

What you will do

• Manage and develop specialists across User Acquisition, Influencer Marketing, SEO, Analytics and Partnership Development
• Drive strategy and optimization for paid advertising channels (Facebook, Google, TikTok, YouTube)
• Scale influencer marketing operations and creator partnerships systematically
• Establish advanced attribution models and performance measurement frameworks
• Optimize marketing spend allocation across channels using data‑driven decision‑making
• Build operational excellence through systematic planning, execution, tracking and team retrospectives
• Collaborate with Head of Content on integrated campaigns and content‑performance synergies

Requirements

• 4 years managing performance marketing teams with 5mln annual media spend under management
• Deep expertise in paid advertising across major platforms with proven ROI optimization track record
• Hands‑on experience scaling influencer marketing programs from startup to systematic operations
• Strong analytical background with multi‑touch attribution, incrementality testing and advanced measurement
• Team leadership experience developing marketing specialists and driving performance improvements
• Product‑minded approach to marketing with focus on user journey optimization and lifecycle metrics

Bonus points for

• EdTech or online education marketing experience with understanding of long conversion cycles
• Experience managing marketing budgets during economic downturns or budget constraints
• Background building marketing operations and systematic processes from ground up
• SEO strategy integration with paid channels
• Partnership marketing and business development collaboration

Ready to Join

Youll be joining a growing EdTech company where you can leverage deep performance marketing expertise while building and developing a high‑impact team. We offer the opportunity to work with significant media budgets and drive measurable business growth through sophisticated marketing operations.

Remote Work: Yes

Employment Type: Full‑time