Business Development & Marketing Coordinator (Email, Direct Mail, Digital)

Castellan Real Estate Partners; A distancia; MXN 717,000 - 1,076,000; Jornada completa

Descripción de la vacante

A real estate firm is searching for a Business Development & Marketing Coordinator to manage email, direct mail, and digital campaigns. This role requires 2+ years of experience in marketing coordination, strong project management skills, and expertise in lead generation. The coordinator will oversee marketing campaigns, improve the firm's online presence, and maintain the contact database, ensuring consistent branding and effective communication with prospects. Remote work option available.

Formación

• Minimum 2 years in marketing coordination or business development support.
• Experience with email marketing campaigns and CRM systems.
• Strong project management skills to manage vendors and deadlines.

Responsabilidades

• Build and manage a monthly marketing calendar.
• Execute targeted email and postcard marketing campaigns.
• Coordinate website improvements and manage online presence.

Conocimientos

Marketing coordination

Lead generation

Project management

Excellent writing

Descripción del empleo

Job Title: Business Development & Marketing Coordinator (Email, Direct Mail, Digital)

Department: Marketing / Business Development

Location: Remote

Type: Full-time

Shift Timings: Pacific Time Zone (PST)

Key Responsibilities

• Campaign Planning & Execution
  • Build and manage a monthly marketing calendar (email + direct mail + digital)
  • Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, reporting.
  • Execute postcard / direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, response tracking.
• Lead Generation & Business Development
  • Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.)
  • Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls / site walks for leadership / PMs.
  • Maintain a simple pipeline and follow-up cadence so leads don't fall through the cracks.
• Digital & Website Coordination
  • Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms).
  • Manage online presence basics: Google Business Profile updates, review-generation workflows, directory listings consistency.
• Systems, Data, and Reporting
  • Own CRM / contact database integrity (tags, segments, opt‑in status, notes, next steps).
  • Track channel ROI (cost per lead, lead‑to‑estimate, estimate‑to‑win, revenue by channel).
  • Produce concise weekly dashboard for Owner / President: activity, pipeline, wins, lessons learned, next week plan.
• Brand & Collateral
  • Coordinate collateral needed for outreach: capability statement, service one‑pagers, project sheets, email templates, and direct mail creative.
  • Ensure messaging is consistent with Gills' positioning and target customers.

What Success Looks Like (First 90 Days)

• Clean, segmented contact database and compliant email infrastructure.
• 2–4 outbound campaigns / month running reliably (email + postcard + digital).
• Documented process for lead intake / follow-up / handoff to estimating / PM.
• A measurable pipeline with clear attribution (you can show what's working).

Qualifications

• 2+ years in marketing coordination, BD support, or lead‑gen (construction / trades / services strongly preferred).
• Experience running email marketing campaigns and working with a CRM / contact database.
• Strong project management: can juggle vendors, deadlines, and internal stakeholders.
• Excellent writing and communication skills (short, clear, professional outreach).

Preferred

• Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities).
• Direct mail campaign experience and vendor coordination.
• Basic understanding of SEO / local search and conversion‑focused websites.
• Familiarity with compliance basics (opt‑outs, consent, list hygiene).

Tools You May Use (or help us implement)

• Email platform, CRM (or structured spreadsheets to start), list providers, print / mail vendors, simple landing page tools, and reporting dashboards.