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Descripción de la vacante
A leading multinational beverage corporation is seeking a Director of CCTM Integrated Marketing for the LATAM region. This senior leadership role focuses on integrating brand strategy and consumer experiences. Candidates should possess a Bachelor's degree and have over 13 years of experience in marketing or related fields, with strong leadership and collaboration skills. Fluent English and Spanish or Portuguese are essential. The position is based in Mexico and offers a creative culture committed to innovation, growth, and a diverse work environment.
Servicios
Creative culture
Collaboration with global brand leaders
Exposure to cutting-edge marketing technology
Formación
13+ years of experience in marketing, integrated marketing, or experience design.
Strong background in consumer and shopper marketing with a preference for CPG.
Proven ability to develop full-funnel, end-to-end creative strategies.
Responsabilidades
Lead end-to-end experience design strategy for assigned categories in LATAM.
Own and evolve brand narratives ensuring consistency in execution.
Analyze data and ROI metrics to optimize marketing effectiveness.
Conocimientos
Leadership
Creative Strategy
Integrated Marketing
Consumer Insights
Data Analysis
Collaboration
Educación
Bachelor's degree
Descripción del empleo
A leading multinational beverage corporation is seeking a Director of CCTM Integrated Marketing for the LATAM region. This senior leadership role focuses on integrating brand strategy and consumer experiences. Candidates should possess a Bachelor's degree and have over 13 years of experience in marketing or related fields, with strong leadership and collaboration skills. Fluent English and Spanish or Portuguese are essential. The position is based in Mexico and offers a creative culture committed to innovation, growth, and a diverse work environment.
* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.