Jobs at TikTok in Italy

Campaign Strategy and Planning: Develop advertising strategies aligned with business goals. Identify target audiences and buyer personas. Choose appropriate ad platforms (e.g., Google Ads, Meta Ads, LinkedIn, TikTok, etc.).

Campaign Setup and Execution: Create, configure, and launch ad campaigns on chosen platforms. Write ad copy, select creative assets, and set targeting parameters. Set up conversion tracking using pixels or UTM parameters.

Performance Monitoring and Optimization: Analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rate. Conduct A/B testing on ad creatives, copy, and audiences. Adjust budgets and bidding strategies for optimal performance.

Reporting and Insights: Generate weekly/monthly performance reports. Translate data into actionable insights for stakeholders or clients. Recommend next steps based on analytics.

Budget Management: Allocate and manage ad spend across platforms efficiently. Ensure campaigns stay within budget while maximizing ROI.

Collaboration and Communication: Work with content creators, designers, and marketing teams. Communicate results and campaign performance to stakeholders or clients.

Platform and Trend Awareness: Stay up to date with platform algorithm changes and ad formats. Explore emerging channels and innovations in ad tech.

• Bachelor’s degree in Marketing, Business, IT or a related field.
• Minimum of 3 years of experience in performance marketing, campaign planning, or digital advertising.
• Proven expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Shopee Ads, etc.
• Strong analytical and data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation.
• Proficiency in SEO, retargeting, and data visualization tools (e.g., Google Looker Studio) is a plus.
• Excellent written and verbal communication skills in English.
• Ability to work under pressure, manage multiple projects, and meet tight deadlines.
• Strong problem-solving skills, attention to detail, and goal-oriented mindset.
• Passion for digital marketing and staying up to date with industry trends and best practices.

Note: How many years' experience do you have as a Digital Marketing Manager?

Launched in 2005, "Mama Roz" has grown from a humble start-up into a recognized brand among middle upper consumers.

Our products are market leaders with a dominant market share in the fresh juice categories across most premium stores.

Our differentiation includes using superior ingredients from fresh fruits (not concentrate) and offering door-to-door delivery with extensive variants.

Since 2013, Mama Roz has relocated its modern plant to Cikupa Mas industrial estate in Tangerang.

Our juice brand "Mama Roz" has been a premium market leader for 10 years, available in over 100 stores from Jakarta to Surabaya.

If you seek a high-growth company with innovative products, services, and a creative business model, talk to us!

We are looking for driven, performance-oriented individuals who are keen on building a career, not just a job.