Digital Marketing Strategist

Adiwidia Bernas Winaya; Bantul ꦧꦤ꧀ꦠꦸꦭ꧀; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A local professional institute is seeking a Full-Time Digital Marketing professional in Bantul. The role involves designing and optimizing campaigns, managing social media content, and analyzing performance metrics. Ideal candidates have at least 1 year of experience in digital marketing and relevant certifications. The work environment is collaborative and creative, with competitive salary and additional workshop opportunities.

Benefits

Competitive salary

Access to workshops & paid certifications

Snack & coffee bar at the office

Qualifications

• At least 1 year experience in digital marketing.
• Google Ads & Meta Ads Certified.
• Proficient in SEO tools (Ahrefs/SEMrush).
• Setup & interpretation of Google Analytics (GA4).
• Persuasive copywriting skills.

Responsibilities

• Design & optimize paid campaigns.
• Manage social media content & engage community.
• Write SEO-friendly content.
• Monitor & report KPIs.
• Collaborate with design team.

Skills

Digital marketing experience

Google Ads Certified

Proficient in SEO tools

Google Analytics expertise

Copywriting skills

Data-driven analysis

Cross-team communication

Web programming knowledge

Tools

Google Analytics

Ahrefs

HubSpot

Job description

WE’RE HIRING: Digital Marketing (Full-Time, On-Site)

Location: Adiwidia Professional Institute, Jl. Patriot Bangsa Bantul (Behind UMY Campus)

Working Hours: 20–25 hours/week (minimum 3 days/week)

Responsibilities:

1. Design & optimize paid campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads)
2. Create & manage social media content + engage community
3. Write SEO-friendly content (blog articles, landing pages, newsletters)
4. Keyword research, trend monitoring, competitor analysis
5. Monitor & report KPIs (CTR, CPC, CPA, ROI, organic traffic) using Google Analytics & other tools
6. Collaborate with design team for visual materials (banners, infographics, short videos)
7. Experiment with new channels (TikTok Ads, email drip, automation)

Skills Required:

• At least 1 year experience in digital marketing (paid & organic)
• Google Ads & Meta Ads Certified
• Proficient in SEO tools (Ahrefs/SEMrush/Ubersuggest)
• Google Analytics (GA4): setup & interpretation
• Persuasive copywriting for ads & emails
• Data-driven analysis & decision making
• Cross-team communication & collaboration
• Web programming & content specialization preferred

Additional Advantages:

• Experience with marketing automation tools (HubSpot, ActiveCampaign)
• Basic graphic design skills (Canva/Adobe)
• Video editing for short videos (Reels/TikTok)

What We Offer:

• Competitive salary based on experience
• Access to workshops & paid certifications
• Snack & coffee bar at the office

Work Environment: Collaborative & creative