Social Media Supervisor

FOOM LAB GLOBAL; Jakarta Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A tech-enabled consumer product company in Indonesia seeks a Social Media Manager to develop and implement comprehensive social media strategies. The role requires at least 3–5 years' experience, preferably in FMCG or youth-driven brands, and involves managing content across multiple platforms while collaborating with creative teams. Strong copywriting, analytics, and project management skills are essential.

Qualifications

• 3–5 years of experience managing social media, preferably in FMCG or youth-driven brands.
• Agency experience is necessary for juggling multiple brands/projects.
• Deep understanding of social media trends and platform algorithms.

Responsibilities

• Develop and implement end-to-end social media strategies.
• Lead and manage daily content planning and performance tracking.
• Craft compelling copy across various formats.

Skills

Social media management

Copywriting

Project management

Content creation

Analytics tools

Tools

Meta Business Suite

TikTok Creator Tools

Hootsuite

Sprout Social

Job description

FOOM Lab Global is an Indonesian-based tech-enabled consumer product with the mission to aid adult smokers move away from combustible smoking and encourage people to shift to safer way of consuming nicotine. We are determined to provide the best quality e-cigarette product with unique and hyper-localized flavors. Our main differentiators against competitors are our competitive price point; our refillable pods; and our e-liquid that is produced in-house and locally.

Key Responsibilities:

• Develop and implement end-to-end social media strategies aligned with brand objectives and campaign timelines.
• Lead and manage daily content planning, publishing, and performance tracking across platforms (Instagram, TikTok, X, YouTube, LinkedIn, etc).
• Craft compelling copy in both English and Indonesian across various formats — including social media captions, website banners, and OOH materials.
• Develop monthly content calendars and strategic plans based on campaign and brand goals.
• Supervise and collaborate with creative teams (designers, video editors, copywriters) to ensure high-quality and engaging content.
• Create clear, visually engaging decks for campaign presentations and content proposals.
• Act as the bridge between internal stakeholders and agencies (if any) for campaign rollout and asset delivery.
• Monitor trends, viral moments, and competitors to identify timely and relevant content opportunities.
• Analyze and optimize content performance using tools like Meta, TikTok, and Sprout; deliver insights based on platform metrics.
• Manage social media calendars, workflow systems, and asset timelines with strong attention to detail.
• Support integrated campaigns, including offline-to-online activations and product launches through strong social strategies.
• Skilled in basic video editing (e.g., CapCut) to adapt and repurpose content when needed.
• Coordinate with Influencer, PR, Product, and Brand teams to amplify campaigns across channels.
• Supervise and mentor junior team members or content interns.

Key Requirements:

• Min. 3–5 years of experience managing social media (preferably in or for FMCG, lifestyle, or youth-driven brands).
• Agency experience is a must; able to juggle multiple brands/projects in fast-paced environments.
• Deep understanding of social media trends, platform algorithms, and content formats.
• Familiar with content marketing, storytelling, and consumer behavior in the digital age.
• Excellent copywriting and visual communication skills.
• Proficient in using analytics and publishing tools (Meta Business Suite, TikTok Creator Tools, Hootsuite, Buffer, Sprout Social, etc).
• Strong project management, communication, and stakeholder coordination skills.
• Creative thinker with a strong aesthetic sense and content instinct.