PT. BFI FINANCE INDONESIA, Tbk
PT Sinar Mitra Sepadan Finance
PT. BFI FINANCE INDONESIA, Tbk
A financial services company in Tangerang Selatan is seeking a marketing professional to analyze POS performance and develop local campaign strategies. The ideal candidate will have a Bachelor’s degree in a relevant field and 3–6 years of experience in business planning and marketing strategy. Responsibilities include designing store-specific programs and evaluating campaign performance. This position requires strong skills in collaboration and communication.
Analyze POS performance data to formulate local campaign strategies and directions (per cluster or per segmentation).
Develop a marketing framework and activation structure that can be used to create POS campaigns — not mass templates, but scalable approaches.
Design store-specific program approaches based on business priorities (volume, area potential, seasonality, etc.).
Provide recommendations for campaign funnels (Attract–Walk-in–Conversion) and channel mix (POSM, digital, community, KOC).
Initiate program and activation ideas based on local insights and real field conditions.
Develop strategic proposals and creative briefs.
Evaluate program/campaign performance and suggest iterations based on insights.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.