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Head of Sales - Omnichannel Growth & Transformation
Job summary
A leading garden & landscaping brand seeks a Head of Sales to lead transformative growth in Solihull. The role involves building an omnichannel sales strategy while coaching teams across Trade, Retail, and Telesales. Ideal for a credible sales leader with a strong track record in sales transformation and commercial acumen. The role offers a competitive salary package including a base of £60k, car allowance, and bonus.
Benefits
Qualifications
- Proven experience driving sales transformation, managing KPIs and processes.
- Track record in winning new business and managing accounts effectively.
- Comfortable leading both on the shop floor and in executive settings.
Responsibilities
- Lead and coach teams across Trade, Retail, and Telesales.
- Develop and implement an omnichannel sales strategy to drive new business.
- Establish performance metrics and enhance operational processes.
Skills
Head of Sales - Omnichannel Growth & Transformation
£60k base + car allowance + bonus | Solihull | Hands-on Leadership
We're working with a £10m garden & landscaping brand at a pivotal point of growth. Following a recent acquisition, they're building a modern sales engine across Trade, Retail, and Telesales, with a Manufacturing arm supplying national accounts like Travis Perkins.
This is not a figurehead role - it's a chance to roll your sleeves up, lead from the front, and transform sales culture across the business.
- Lead & coach teams across Trade, Retail and Telesales - bringing energy, focus and accountability.
- Build and deliver a joined-up omnichannel sales strategy: drive new business while growing existing accounts.
- Shape process & performance - set KPIs, cadence and smarter ways of working.
- Protect and grow margin through pricing, product mix, and sourcing collaboration.
- Stand up telesales as a proper function and integrate it with online / retail.
- Support rebrand & packaging of the Manufacturing division to unlock new channels and scale.
- A credible sales leader with a coaching style - equally comfortable on the shop floor and in the boardroom.
- Proven experience driving sales transformation (pace, KPIs, processes, culture).
- Strong commercial acumen: margin-focused, data-aware, and a sharp eye for opportunity.
- Track record of winning new business and embedding account management discipline.
- Omnichannel experience (trade, retail, telesales; e-comm awareness).
- Industry knowledge in horticulture / landscaping is a nice-to-have, but not essential.
- A big canvas: take a well-loved brand through change and build a modern sales machine.
- Visible impact: report directly to the MD and work closely with the Sales & Marketing Director.
- Reward package: £60k base + car allowance + bonus (flexible for the right person).
- Location: Solihull - with on-site presence key to leading from the front.
Interested? Apply now.
Posted : 30 / 09 / 2025
Salary £60000 - £70000 per annum + car allowance and bonus Status Permanent Industry Business Services,Commercial Location United Kingdom, Solihull Reference CG819996B
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.