Head of Sales - Omnichannel Growth & Transformation

Aaron Wallis; Metropolitan Borough of Solihull; On-site; GBP 60,000 - 70,000; Full time

Job summary

A leading garden & landscaping brand seeks a Head of Sales to lead transformative growth in Solihull. The role involves building an omnichannel sales strategy while coaching teams across Trade, Retail, and Telesales. Ideal for a credible sales leader with a strong track record in sales transformation and commercial acumen. The role offers a competitive salary package including a base of £60k, car allowance, and bonus.

Benefits

Car allowance

Performance bonus

Qualifications

• Proven experience driving sales transformation, managing KPIs and processes.
• Track record in winning new business and managing accounts effectively.
• Comfortable leading both on the shop floor and in executive settings.

Responsibilities

• Lead and coach teams across Trade, Retail, and Telesales.
• Develop and implement an omnichannel sales strategy to drive new business.
• Establish performance metrics and enhance operational processes.

Skills

Sales transformation

Coaching style

Commercial acumen

Omnichannel experience

Data awareness

Job description

Head of Sales - Omnichannel Growth & Transformation

£60k base + car allowance + bonus | Solihull | Hands-on Leadership

We're working with a £10m garden & landscaping brand at a pivotal point of growth. Following a recent acquisition, they're building a modern sales engine across Trade, Retail, and Telesales, with a Manufacturing arm supplying national accounts like Travis Perkins.

This is not a figurehead role - it's a chance to roll your sleeves up, lead from the front, and transform sales culture across the business.

What you'll be doing

• Lead & coach teams across Trade, Retail and Telesales - bringing energy, focus and accountability.
• Build and deliver a joined-up omnichannel sales strategy: drive new business while growing existing accounts.
• Shape process & performance - set KPIs, cadence and smarter ways of working.
• Protect and grow margin through pricing, product mix, and sourcing collaboration.
• Stand up telesales as a proper function and integrate it with online / retail.
• Support rebrand & packaging of the Manufacturing division to unlock new channels and scale.

What you'll bring

• A credible sales leader with a coaching style - equally comfortable on the shop floor and in the boardroom.
• Proven experience driving sales transformation (pace, KPIs, processes, culture).
• Strong commercial acumen: margin-focused, data-aware, and a sharp eye for opportunity.
• Track record of winning new business and embedding account management discipline.
• Omnichannel experience (trade, retail, telesales; e-comm awareness).
• Industry knowledge in horticulture / landscaping is a nice-to-have, but not essential.

Why this role?

• A big canvas: take a well-loved brand through change and build a modern sales machine.
• Visible impact: report directly to the MD and work closely with the Sales & Marketing Director.
• Reward package: £60k base + car allowance + bonus (flexible for the right person).
• Location: Solihull - with on-site presence key to leading from the front.

Interested? Apply now.

Posted : 30 / 09 / 2025

Salary £60000 - £70000 per annum + car allowance and bonus Status Permanent Industry Business Services,Commercial Location United Kingdom, Solihull Reference CG819996B