Head of Marketing - Sports Leisure Brand

Love Recruitment; Coventry; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading recruitment agency is seeking a versatile Head of Marketing to drive brand and growth initiatives in the sports and leisure sector. This role requires a strong marketer who can balance strategy with execution, managing campaigns, CRM, and community outreach across multiple locations. The position offers a competitive salary, hybrid working model, and the opportunity to make a significant impact in a fast-growing environment.

Qualifications

• Strong all-round marketing capability across brand, growth, campaigns, and CRM.
• Ability to operate independently and handle both strategy and execution.
• Experience in sport, leisure, fitness, or hospitality is beneficial.

Responsibilities

• Develop and maintain a consistent brand and tone of voice.
• Lead membership go-to-market and acquisition plans.
• Run local and paid campaigns to fill programmes and courts.
• Oversee events and activations to boost engagement.
• Shape CRM journeys and retention communications.
• Build local and brand partnerships that drive visibility and footfall.

Skills

Marketing strategy

CRM management

Brand development

Campaign management

Communication skills

Organisational skills

Job description

The UK's leading specialist fitness and leisure recruitment agency. Service and Delivery.

Contact us 07746 791415 or email any of the team via People.

c£70k plus bonus and benefits

Fast‑growing UK sports and leisure operator is seeking a versatile, hands‑on Head of Marketing to lead brand, growth and customer engagement across multiple sites. This role suits a highly capable all‑rounder who can balance strategy with day‑to‑day execution in a fast‑paced environment.

The Role

You will shape the brand, drive membership growth, lead local acquisition activity and deliver a strong calendar of on‑site events and activations. You’ll also manage CRM, partnerships and community outreach—requiring a marketer who can confidently switch between creative, analytical and operational work.

Key Responsibilities

• Develop and maintain a consistent brand and tone of voice
• Lead membership go‑to‑market and acquisition plans
• Run local and paid campaigns to fill programmes and courts
• Oversee events and activations to boost engagement
• Shape CRM journeys and retention communications
• Build local and brand partnerships that drive visibility and footfall

What You’ll Bring

• Strong all‑round marketing capability across brand, growth, campaigns and CRM
• Ability to operate independently and handle both strategy and execution
• Excellent communication skills and strong organisational instincts
• Comfort working at pace and adapting quickly to changing priorities
• Passion for sport, movement or community‑focused environments
• Experience in sport, leisure, fitness or hospitality is beneficial

Your recruiter for this role is Helen Horton, Account Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment is a fitness and leisure recruitment agency, specialising in hundreds of fitness and leisure jobs in the UK like these. Helen is a recruitment specialist for the whole leisure sector and if keen to be considered please ‘apply now’.

Hybrid : 3 days WFH, 2 days on site

Ideal location : Between Manchester and London