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Direct Channel Marketing Manager – Lead Nurture & Growth
Job summary
A leading financial services group in Lancashire is seeking a Direct Channel Marketing Manager. In this pivotal role, you will design and execute effective marketing campaigns that generate leads and engage customers through email and direct mail. The ideal candidate has experience in campaign management, strong analytical skills, and familiarity with CRM and email marketing platforms. This position offers competitive benefits, including 25 days of holiday and a comprehensive pension scheme.
Benefits
Qualifications
- Experience in managing email and direct mail marketing campaigns from inception to completion.
- Proven ability to use marketing campaigns to generate leads and increase engagement.
- Confident in using email marketing platforms and CRM systems.
Responsibilities
- Plan, design, and execute automated email, SMS, and direct mail campaigns.
- Use analysis to ensure targets are met and optimize campaign activity.
- Manage asset approval with key stakeholders and compliance teams.
Skills
Tools
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.