Direct Channel Marketing Manager – Lead Nurture & Growth

Key Group; Lancashire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services group in Lancashire is seeking a Direct Channel Marketing Manager. In this pivotal role, you will design and execute effective marketing campaigns that generate leads and engage customers through email and direct mail. The ideal candidate has experience in campaign management, strong analytical skills, and familiarity with CRM and email marketing platforms. This position offers competitive benefits, including 25 days of holiday and a comprehensive pension scheme.

Benefits

25 days holiday plus bank holidays

Holiday buy scheme

5% employee and 8% employer pension contribution

AXA Exec (self) Healthcare

Life Assurance

Qualifications

• Experience in managing email and direct mail marketing campaigns from inception to completion.
• Proven ability to use marketing campaigns to generate leads and increase engagement.
• Confident in using email marketing platforms and CRM systems.

Responsibilities

• Plan, design, and execute automated email, SMS, and direct mail campaigns.
• Use analysis to ensure targets are met and optimize campaign activity.
• Manage asset approval with key stakeholders and compliance teams.

Skills

CRM and email marketing platforms

HTML

Analytical skills

Organisational skills

Communication skills

Budget management

Tools

Microsoft Dynamics

DotDigital

Job description

A leading financial services group in Lancashire is seeking a Direct Channel Marketing Manager. In this pivotal role, you will design and execute effective marketing campaigns that generate leads and engage customers through email and direct mail. The ideal candidate has experience in campaign management, strong analytical skills, and familiarity with CRM and email marketing platforms. This position offers competitive benefits, including 25 days of holiday and a comprehensive pension scheme.