Acquisition Marketing Manager, SaaS for Researchers

Elsevier; Greater London; Hybrid; GBP 47,000 - 80,000; Full time

Job summary

A global leader in information and analytics is seeking a Digital Marketing Manager, Acquisition, to drive subscriber growth for their new ScienceDirect AI platform. The role entails developing and optimizing multi-channel digital marketing campaigns to attract academic researchers. Candidates should have experience in performance marketing and proficiency in analytics tools. Key responsibilities include managing campaigns, collaborating across teams, and optimizing content for various channels, all while supporting scientific advancement worldwide.

Benefits

Generous holiday allowance

Private medical benefits

Wellbeing programs

Competitive pension scheme

Employee Assistance Programme

Qualifications

• Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products.
• Demonstrated ability to manage paid media channels including search, display, and social platforms.
• Strong understanding of analytics, marketing attribution, and conversion rate optimization.

Responsibilities

• Plan, execute, and optimize digital campaigns for ScienceDirect AI.
• Manage campaigns across various channels, collaborating with cross-functional teams.
• Utilize and adapt content marketing assets to support acquisition efforts.

Skills

Digital marketing expertise

Performance marketing

Data-driven insights

Campaign optimization

Analytics tools proficiency

Tools

Adobe Analytics

Google Ads

LinkedIn Campaign Manager

Tableau

HubSpot

Job description

A global leader in information and analytics is seeking a Digital Marketing Manager, Acquisition, to drive subscriber growth for their new ScienceDirect AI platform. The role entails developing and optimizing multi-channel digital marketing campaigns to attract academic researchers. Candidates should have experience in performance marketing and proficiency in analytics tools. Key responsibilities include managing campaigns, collaborating across teams, and optimizing content for various channels, all while supporting scientific advancement worldwide.