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Lead Product Marketing Manager: Growth & GTM Strategy
Job summary
A dynamic digital marketing firm in Brighton is seeking a Lead Product Marketing Manager to own and elevate product marketing strategies across the platform. This role involves developing compelling messaging, conducting competitor analysis, and leading go-to-market initiatives for new products. Ideal candidates have a proven track record in product marketing, strong communication skills, and a collaborative approach. The position offers a competitive salary, performance-based bonus, hybrid working, and numerous benefits.
Benefits
Qualifications
- Proven Product Marketing experience, ideally in SaaS, B2B tech, or MarTech.
- Strong storytelling and communication skills to simplify complex topics.
- Experience marketing AI-based products is a plus.
Responsibilities
- Create clear, differentiated positioning and messaging for the platform and features.
- Lead persona development and keep understanding of customer needs up to date.
- Partner with PMs and Marketing to shape GTM strategies for new products.
- Own how we communicate the product roadmap internally and externally.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.