Senior Retail Marketing Manager

Fanatics, Inc.; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports merchandise company in Manchester is seeking a Senior Retail Marketing Manager who will drive retail experiences across various locations. With over 7 years of experience in retail activation and brand marketing, the ideal candidate will manage store traffic, promotional execution, and ensure a fan-first approach. This role requires strong stakeholder management, a commercial mindset, and a passion for sports. French language skills are a plus. Join a team dedicated to enhancing fan experiences and thriving on collaboration.

Benefits

Competitive benefits

Culture of collaboration

Development opportunities

Qualifications

• 7+ years of experience in retail activation, brand marketing, or experiential merchandising.
• Proven success in multi-country retail environments.
• Strong budget management with the ability to handle six-figure projects.

Responsibilities

• Lead planning and execution of in-store activations and events.
• Manage product stories across retail stores.
• Track and analyze activation ROI and retail KPIs.

Skills

Retail activation experience

Brand marketing

Experiential merchandising

Budget management

Stakeholder management

Commercial mindset

Fluency in French

Job description

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Job Description

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise - we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

The Senior Retail Marketing Manger will drive impactful, fan-first retail experiences across Fanatics-operated stores primarily in London, Paris and New York. This role oversees store traffic generation, retail promotional execution, and conversion-focused fan engagement, ensuring Fanatics delivers exceptional moments for fans every day.

Reporting to the VP Marketing, you’ll partner closely with brand marketing, Fanatics Studio, agencies and Retail Operations to deliver engaging brand experiences and impactful point of sale at some of the worlds most renowned sports retail destinations.

The ideal candidate combines retail commercial acumen with creative activation leadership and has experience orchestrating multi-market product launches across global sports brands and teams.

How you will make an impact

• Lead planning and execution of in-store activations, events, and retail marketing to increase traffic, dwell time and conversion
• Manage cross-club launches and product stories across our portfolio of physical retail stores
• Partner with global brand, merchandising, and e-commerce teams to ensure alignment across channels
• Track and analyse activation ROI, fan sentiment, and retail KPIs - using insights to optimise future plans
• Build strong relationships with internal and external teams including clubs, leagues, and supplier partners
• Ensure brand standards are consistently delivered across all experiential touch-points
• Support seasonal calendars, campaign rollouts, and match day activations
• Support driving a fan-obsessed culture within the retail teams - every moment matters

What you bring to the team

• 7+ years experience in retail activation, brand marketing, or experiential merchandising
• Proven success in multi-country or multi-club retail environments. Experience in London and Paris is particularly valuable
• Experience in sport or fashion driven retailers strongly preferred
• Strong budget, partner and stakeholder management with proven ability to manage six-figure projects
• Commercial mindset with analytical confidence to measure success and influence decisions
• Ability to thrive in a fast-paced, high-growth, highly collaborative environment
• Passion for sports and a deep understanding of fan behaviours and culture
• French language skills will be highly advantageous

At Fanatics, we value transparency and honesty. If you don't meet every single requirement, that’s okay - we still want to hear from you! We believe in the power of diverse experiences and talents. If you're excited about the role and confident that you can contribute, don't hesitate to apply. We're genuinely interested in how your unique skills and perspective can help us build something amazing together.

Where You'll Work and What's required

• Fan-obsessed: puts the supporter at the centre of every decision
• Creative storyteller with flawless execution excellence
• Confident communicator with presence and senior leadership visibility
• Data-driven mindset and operational follow-through
• Team player who embraces accountability and continuous improvement

What's in it for you

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape our culture that celebrates both individual and team successes.

Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.