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A leading pet food company based in London is seeking a Growth Marketing Director to drive subscriber acquisition and lifetime value across the UK and Ireland. This role involves managing substantial marketing budgets, optimizing digital performance, and leading a high-performing team. The ideal candidate will bring expertise in growth marketing within a DTC or subscription environment and will be a natural leader passionate about the brand.
We’re looking for a Growth Marketing Director to lead the next chapter of Butternut Box’s journey in the UK & Ireland. This is our home market and the beating heart of our business, so the opportunity (and the responsibility) is huge.
You’ll be the strategic leader driving subscriber acquisition and lifetime value across the region. That means owning our growth marketing targets, budgets, and performance levers - from CAC and paybacks to full funnel strategies and new channel innovation. You’ll shape how we tell our story, where we show up, and how we connect with dog parents so that more and more families discover the benefits of fresh dog food. You’ll oversee our digital, referral, TV and partnership growth engines whilst working cross-functionally with brilliant teams in Data Science, Brand, Creative, CRM, Retail, and Product Engineering to deliver on ambitious targets. You’ll foster a culture of experimentation and creative excellence, always balancing the need for short-term wins with a long-term vision.
This role reports into the UK&I Managing Director and will collaborate closely with our global growth leadership team. You’ll also nurture a high-performing, collaborative, multidisciplinary team, providing strategic direction and ensuring functional excellence. Please note that we work hybrid from our West London office - 3 days in (Monday, Wednesday & Thursday), 2 days from home (Tuesday & Friday).
In this role, you can expect to…
At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.
Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK & Europe - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.