Digital Marketing Manager

Blue Legal; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prominent law firm is seeking a Digital Marketing Manager to join their team in London. The role involves managing organic search performance, supporting marketing campaigns, and improving user experiences. Candidates should have experience in a law firm or similar fields, with strong skills in SEO and data visualization. This position offers an opportunity to impact digital marketing strategies in a respected organization.

Qualifications

• Proven experience in digital marketing within legal or professional services.
• Strong stakeholder management and communication skills.
• Ability to visualize and interpret marketing data.

Responsibilities

• Manage organic search performance of the corporate website.
• Support the delivery of marketing campaigns.
• Collaborate with design team to improve user experience.
• Work with the Digital Lead on marketing performance goals.
• Contribute to social media content scheduling.
• Assist in building and sending email marketing campaigns.

Skills

Stakeholder management

Communication skills

Data visualization

SEO knowledge

Tools

Google Data Studio

Power BI

SEMRush

Job description

The Overview

An award-winning national law firm are looking for a Digital Marketing Manager to join one of their UK offices within the marketing communications team. The primary focus of this role is to support in the development of websites, search performance, and campaign delivery, as well as email marketing channels. The successful candidate will require strong stakeholder management and communication skills, and will be a strong believer in the value digital marketing can bring. This role will report to the Digital Lead for Marketing Communications.

The Responsibilities

• Responsible for the organic search performance of our corporate website as well as campaign-led microsites.
• Supporting the business development team in optimising and delivering end-to-end marketing campaigns.
• Collaborating with the Head of Marketing Operations to develop processes and supporting material to support ongoing projects, campaigns, and initiatives.
• Using marketing data, identify opportunities for improvement in the user experience, and work closely with the design team to implement change.
• Work closely with the Digital Lead to deliver a framework for goals in our marketing performance reporting.
• Support the team with drafting and scheduling content via the social media platform.
• Support the Business Development team with building email marketing campaigns, and sending the content to targeted lists from the CRM system.

The Candidate

• Proven experience visualising marketing data in tools like Google Data Studio or Power BI.
• Possess strong knowledge of SEO applications, e.g. SEMRush.

Please note

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

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London

Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003