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Head of Marketing
Job summary
A dynamic marketing firm is looking for a Head of Marketing to spearhead strategies aimed at scaling the company and optimizing growth engines. The ideal candidate will manage substantial paid media budgets and ensure alignment between marketing, sales, and product functions. They should have a proven track record in high-growth environments and possess strategic, data-driven thinking skills. This full-time role offers the possibility of remote work within the EMEA time zone.
Qualifications
- Track record scaling a growth engine in high-growth startups or SaaS environments.
- Experience managing substantial paid media budgets.
- Ability to align creative and performance around revenue outcomes.
Responsibilities
- Lead paid acquisition across major digital platforms.
- Optimize conversion rates from lead to sale.
- Own weekly reporting on key growth KPIs across functions.
Skills
To Apply please complete the ScoreApp - https : / / headofmarketing.scoreapp.com
Job Title: Head of Marketing
Reporting to: GM or CEO (depending on structure)
Department / Team: Growth / Marketing
Preferred Location: UK / Remote EMEA time zone preferred
Expected Start Date: ASAP
Contract Type: Full-time
Manages: Creative Strategy Lead / Producer, Performance Manager, Analytics / BI Lead, Funnel Specialist
To architect, execute, and optimize a high-performance growth engine across paid acquisition, creative, funnel, and data systems - designed to scale Dent from a founder-led brand to a repeatable, system-led growth model, on track to reach £21M ARR by end of 2027.
- Lead paid acquisition across Meta, Google, LinkedIn, YouTube, etc.
- Hit clear CAC / LTV targets and manage ROAS optimization.
- Allocate and scale a media budget (£750k–£1M / year).
- Partner with internal / external creators to produce compelling ad concepts that drive high quality leads.
- Build and manage a creative testing engine (message, format, hook).
- Ensure creative aligns with program positioning and target segments.
- Diagnose and optimize every step of the funnel : from lead to Gameplan to sale.
- Build and implement triage, lead scoring, and retargeting systems.
- Work cross-functionally to increase workshop-to-sale conversion to 20%+ by Sept.
- Own weekly reporting on key growth KPIs and runs a weekly cross-functional growth sync on all growth levers, experiments and outcomes.
- Drive CRM + attribution accuracy for fast, data-led decisions.
- Identify and unblock funnel bottlenecks and rate-limiting steps.
- Act as the connective tissue between Marketing, Sales, and Product.
- Co-own the North Star metric and weekly revenue targets.
- Drive continuous feedback loops between teams to increase efficiency.
- Reduce CAC while increasing lead quality across all paid channels.
- Restore workshop-to-sale conversion rate to 20%+ by Q3.
- Launch and scale a rapid creative testing engine.
- Build a unified CRM and attribution stack that enables performance insight.
- Contribute to revenue growth in line with £7M CY2025 and £24M CY2027 targets.
- Track record scaling a growth engine in a high-growth startup or SaaS environments
- Direct experience managing £500k+ in paid media annually.
- Proven ability to align creative, performance, and funnel teams around revenue outcomes.
- Experience transitioning from founder-led to system-led marketing.
- Exposure to GTM motions in international markets (UK / US / APAC).
- Familiarity with Customer.io , and mainstream CRM systems.
- Strategic, data-driven thinker who thrives in fast-paced environments.
- Calm under pressure; able to lead decisively across ambiguity.
- Deep customer empathy and ability to translate insights into action.
- Natural cross-functional collaborator and revenue owner.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.