Jobs at TikTok in United Kingdom

Title: Senior Performance Marketing Manager

Salary: £75,000 - £85,000

Location: London (Hybrid, 3 days in office)

About us

Adzuna is a job search engine that lists every job, everywhere. From launch in the UK in 2011, we now have tens of millions of visitors a month and are busy conquering the world from our office in West London, helping millions of people find better, more fulfilling jobs.

The Role

We’re looking for a Senior Performance Marketing Manager to lead Adzuna’s global paid marketing efforts. You’ll own all performance marketing activity across search, display, app, and emerging channels, playing a key role in driving user acquisition and delivering advertiser value.

Reporting directly to the Chief Marketing Officer, you’ll manage a small team and oversee significant marketing budgets. This role blends hands-on optimisation with high-level strategic thinking, working across teams to fuel sustainable growth, support LTV-based decision-making, and improve marketing efficiency globally.

You’ll be joining at a pivotal time in Adzuna’s journey, as we expand internationally and integrate AI and new technology to transform the way people find better, more fulfilling jobs.

What’s in it for you?

Adzuna is a growing tech scale-up, on a mission to make job search better - for everyone. We help millions of jobseekers find the right role faster, and we’re proud to be changing the job market for good.

You’ll be joining a talented, driven team with experienced founders and supportive colleagues. We act like owners, move fast, and care deeply about what we do. In this role, you’ll:

Own and scale global paid marketing across Search, Display, App and new channels, from day-to-day campaign execution to long-term planning.
Set and own KPIs such as ROAS, CPA, CAC and LTV. Forecast traffic, revenue and margin from paid media, and allocate budget accordingly.
Align acquisition strategy with company-wide goals and market-specific commercial objectives.
Own marketing reporting and insights across performance, revenue and user cohorts. Contribute to monthly, quarterly and trading reviews.
Partner with Product and Engineering teams to develop automation, build growth infrastructure and test new ideas at scale.
Work closely with Finance on budget planning, ROI analysis and payback modelling.
Test and learn continuously, applying creative thinking, structured analysis and AI tools to unlock new growth.
Develop and mentor a growing team, building a high-performing culture of ownership and impact.
Maintain strong relationships and clear communication on investment strategy and territory growth with international teams.
Drive advertiser value by scaling quality traffic and ensuring Adzuna remains a key source of ROI for our partners.
Act as the internal subject matter expert on paid media strategy, sharing best practices across our London and Paris teams.
Collaborate with external partners (e.g. Google, Bing, Meta) to maximise efficiency and innovation in campaigns.
Join a fast-paced, exciting environment, with recent milestones including strong US expansion and the acquisition of Paris-based Seiza to deepen our AI and social media capabilities.

Requirements

4+ years of digital marketing experience, with at least 2 in a senior or leadership role
Proven success managing performance marketing in a large-scale affiliate, marketplace, or multi-category business
Deep expertise in Google Ads and Bing; experience with Meta, Snap, TikTok is a plus
Proficiency with the Google product suite, including Google Ads, GA4 and Google Tag Manager
Strong understanding of the full performance funnel, including remarketing and audience segmentation
Comfortable with marketing analytics, attribution models, payback period and LTV modelling
Experience leading and developing a small team (1-2+ people)
Highly analytical and data-driven, with experience working across multiple markets and datasets
Strategic thinker with a bias for action and creative problem-solving
Proficient in using AI tools to optimise performance, creative testing, and campaign efficiency
Excellent communicator, collaborator, and influencer across cross-functional teams
Self-starter who thrives in a fast-paced, results-focused environment

Benefits

For benefits information, please see the full job description on our careers page: https://www.adzuna.co.uk/jobs/careers