Head of Marketing

Taxina (Dash); London; Hybrid; GBP 200,000 +; Full time

Job summary

A ride-hailing startup is seeking a Head of Marketing to lead their brand and marketing strategy. This role requires a dynamic leader who can manage campaigns across various media, create social content, and optimize marketing strategies for effectiveness. Ideal candidates should have experience in fast-paced environments and a passion for engaging digital communities. The role offers a flexible hybrid working model in London.

Qualifications

• Natural leader experienced in managing teams and projects.
• Highly creative with a knack for social media engagement.
• Proficient in analyzing metrics and content creation.

Responsibilities

• Set and execute marketing strategy for Dash.
• Manage social media channels and create engaging content.
• Lead marketing campaigns and events for brand consistency.

Skills

Leadership

Digital marketing

Creativity

Social media engagement

Analytical skills

Tools

Digital marketing tools

Job description

Head of Marketing – Dash. Location: London / Hybrid | Type: Full-time | Department: Marketing.

Dash is building the future of ride-hailing. We’re not just another app—we’re redefining how drivers and riders interact by offering freedom, fairness, and transparency. We are seeking a Head of Marketing to lead our brand and marketing strategy.

About the Role

As Head of Marketing, you will set and execute Dash’s marketing vision. This leadership role requires creativity, executional sharpness, a deep understanding of digital culture, and agility. You will oversee marketing campaigns across social media, events, digital channels, and more.

We are an early-stage startup moving quickly. The ideal candidate is scrappy, resourceful, strategic, and able to thrive in a fast-paced environment.

Key Responsibilities

1. Strategy & Ideation: Own marketing and communications strategies, including launch plans, campaigns, go-to-market strategies for product launches, features, and partnerships. Continuously optimize based on data, community feedback, and trends.
2. Social Media & Content: Manage all social channels (Instagram, TikTok, LinkedIn, Twitter/X, YouTube Shorts). Coordinate with creators, designers, and editors to produce viral content. Maintain a content calendar including memes, motion graphics, and articles.
3. Campaign & Event Execution: Plan and execute integrated marketing campaigns. Lead event activations and pop-ups. Ensure brand consistency across all channels.
4. Team Leadership & Coordination: Lead marketing team members, assign tasks, manage timelines, and oversee deliverables. Collaborate with product, operations, and partnerships teams.
5. Trends & Community Insight: Stay connected to Gen Z, creator, and mobility cultures. React swiftly to viral moments. Maintain an authentic, distinct brand voice.

Who You Are

• A self-starter thriving in dynamic environments.
• A natural leader experienced in managing teams and projects.
• Highly creative with a knack for social media engagement.
• Proficient with digital marketing tools (scheduling, analytics, content creation).
• Hands-on—comfortable directing shoots, writing, analyzing metrics.

Bonus Points: Experience in startups, leading consumer app campaigns, influencer programs, or organizing brand events.

If building a brand that resonates through memes, campaigns, and reels excites you, Dash wants to hear from you.

Experience & Details

• Experience: Required
• Languages: English – Expert
• Employment: Full-time
• Schedule: Monday to Friday, 9am-5pm
• Salary: £15 – £25 hourly
• Start: Immediate

About Dash

Dash is a driver-first, zero-commission, subscription-based ride-hailing service. Unlike Uber and Bolt, drivers keep 100% of their earnings, promoting fair pay and lower costs for passengers.