Head Of Marketing à Canada

Job Overview: We are seeking a dynamic and results-driven Marketing Manager to spearhead our marketing initiatives and expand our footprint in the Chinese market. The ideal candidate will have a strong background in digital marketing, particularly in B2C or B2B environments, and a deep understanding of the Chinese education market. This role requires expertise in leveraging Chinese digital platforms (e.g., WeChat, Weibo, Douyin, Xiaohongshu), analysing market trends, and crafting innovative marketing strategies tailored to Chinese audiences.

Duties:

1. Develop and execute comprehensive marketing strategies to promote Hola Hola Limited’s services to Chinese students and their families.
2. Manage and optimise campaigns across Chinese social media platforms, search engines, and other digital channels.
3. Collaborate with UK-based teams to align marketing efforts with company goals and ensure consistent brand messaging.
4. Conduct market research to identify trends, opportunities, and challenges in the Chinese education sector.
5. Build and maintain relationships with key stakeholders, including educational institutions, agents, and influencers in China.
6. Monitor and analyse campaign performance, providing actionable insights to improve ROI.
7. Stay updated on the latest marketing tools, technologies, and best practices in the Chinese market.

Experience: Proven experience in digital marketing, preferably within the education or international student recruitment sector.

Qualifications:

1. Strong knowledge of Chinese digital marketing platforms and tools (e.g., Xiaohongshu, TikTok, Weibo).
2. Excellent communication skills in both Mandarin and English, with the ability to create compelling content for Chinese audiences.
3. Analytical mindset with the ability to interpret data and translate it into effective marketing strategies.
4. Creative thinker with a passion for innovative marketing approaches.
5. Strong organisational skills and the ability to manage multiple projects simultaneously.

If you are passionate about driving results through innovative marketing strategies and possess the required skills, we encourage you to apply for this exciting opportunity as a Marketing Manager.

Experience: Required
Languages: Chinese – Advanced. English – Advanced
Employment: Full-time
Schedule: Monday to Friday 9am-5pm
Salary: £30,000 – £39,000 yearly
Starting time: Immediate start!

About Hola Hola Limited:
HOLA HOLA LTD is a specialized study abroad agency dedicated to helping students successfully apply to UK schools, language courses, and summer programs. We provide comprehensive support throughout the application process and offer ongoing assistance.