Lifecycle Marketing Lead - Pro Trading & Institutions

Working Nomads; United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading crypto firm in the United Kingdom is seeking a Marketing Manager - Lifecycle to drive product engagement and adoption. This role requires at least 5 years of experience in lifecycle marketing and CRM campaign execution, particularly in a B2C environment. Candidates will have the opportunity to manage complex CRM strategies and deliver impactful marketing communications for Pro Trading & Institutional products. Competitive compensation is offered.

Qualifications

• 5+ years of experience leading complex lifecycle/CRM programs.
• Experience with CRM tools preferred, strong analytical skills required.
• Experience in B2C lifecycle marketing, especially in crypto is a plus.

Responsibilities

• Lead lifecycle marketing strategy for Pro Trading & Institutional products.
• Build and execute CRM campaigns within the Kraken ecosystem.
• Conduct data analysis to optimize campaign results.

Skills

Lifecycle marketing

CRM campaign execution

Data analysis

Project management

Copywriting

Tools

Tableau

Looker

Braze

Big Query

Job description

A leading crypto firm in the United Kingdom is seeking a Marketing Manager - Lifecycle to drive product engagement and adoption. This role requires at least 5 years of experience in lifecycle marketing and CRM campaign execution, particularly in a B2C environment. Candidates will have the opportunity to manage complex CRM strategies and deliver impactful marketing communications for Pro Trading & Institutional products. Competitive compensation is offered.