CRM and Data Marketing Manager

Adria Solutions; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A financial services company in Greater Manchester seeks a CRM & Data Marketing Manager to optimize customer data and drive effective multi-channel marketing strategies. The role requires strong knowledge of Salesforce CRM and Pardot, alongside the ability to develop compelling acquisition and retention campaigns, ensuring compliance with financial regulations.

Qualifications

• Strong technical knowledge of Salesforce CRM and Pardot.
• Experience in developing data-driven marketing strategies.
• Ability to manage multi-channel campaigns efficiently.

Responsibilities

• Develop segmentation and targeting strategies for campaigns.
• Lead multi-variant testing initiatives.
• Ensure CRM activity complies with regulations.
• Build understanding of data pools for enhancements.

Skills

Salesforce CRM

Pardot

Data management best practices

Segmentation strategies

Job description

CRM and Data Marketing Manager - Greater Manchester

Are you passionate about using data to drive smarter marketing decisions? Do you have the technical expertise and commercial acumen to deliver impactful acquisition and retention strategies within a regulated financial services environment?

We’re looking for a CRM & Data Marketing Manager to take ownership of our customer and prospect data, optimising its use to power targeted, compliant, and cost-effective multi-channel marketing activity. You’ll play a key role in shaping our data-led marketing strategy, working closely with Marketing, IT, Sales, Credit and Finance teams to deliver measurable results.

Key Responsibilities

• Develop segmentation and targeting strategies to enhance acquisition and retention campaigns.
• Lead multi-variant testing initiatives to refine campaign performance.
• Plan and deliver data-driven, multi-channel lifecycle and behavioural campaigns.
• Ensure all CRM activity complies with Financial Promotions regulations and internal policies.
• Build a deep understanding of company data pools and drive continuous data enhancement.
• Manage third-party data providers and oversee CRM integrations across marketing channels.
• Deliver insightful analysis, reporting, and campaign optimisation recommendations.

About You

Strong technical knowledge of Salesforce CRM, Pardot, and data management best prac...