Digital Marketing Manager

eRecruitSmart; Stafford; On-site; GBP 40,000 - 45,000; Full time

Job summary

A children's charity in Keele is looking for an experienced Online / Digital Marketing Manager to oversee its digital marketing strategy, manage website content, and lead fundraising campaigns. The ideal candidate will have a degree, relevant experience in digital marketing, and be passionate about improving online engagement. The salary offered is between £40,000 and £45,000 per annum.

Qualifications

• 3-5 years experience in a managerial role leading digital strategies.
• Demonstrated ability to increase revenue through multi-channel strategies.
• Strong web copywriting skills and ability to create engaging content.

Responsibilities

• Manage all aspects of digital marketing for the charity.
• Lead the build of a new website and ensure engaging web content.
• Monitor analytics and prepare reports on digital marketing performance.

Skills

Digital marketing management

Analytics and reporting

Web content management

Communication skills

Education

Degree level education or equivalent

Digital marketing training or qualifications

Tools

Google AdWords

CMS tools (e.g., WordPress)

CRM platforms

Job description

We have an exciting opportunity for a full-time Online / Digital Marketing Manager to join our client’s children’s charity based in Keele. A full job specification will be provided on application.

About the charity

Our client is a national charity working to transform the lives of disabled children and their families, enabling them to challenge the barriers they face throughout childhood by providing practical and emotional support. They provide a state-of-the-art base for the Charity’s therapies and an environment where ground-breaking research can be undertaken, potentially changing the way some disabilities are treated, affecting millions of people around the world.

The Charity is going through an exciting period of growth, and this is a fantastic opportunity to join a dynamic and fast-moving organisation at a time when it will attract national and international attention.

About the role

The role of Online / Digital Marketing Manager will be responsible for managing the website along with all our digital marketing activity. You will work closely with teams across the Charity to deliver activity across PPC, search engine optimisation, social networks, the website and other online channels ensuring user’s needs are your primary focus. As well as driving quality traffic, the post holder will be responsible for content and the ongoing user experience on the website.

Analytics will also play a key role in the day to day activity, along with reporting on all their marketing channels, evaluating performance and ensuring the charity are listening to their intelligence is of vital importance.

About the Responsibilities

• Plan, deliver and manage all of the digital marketing activity
• Plan, project manage and support the build of a new website for the charity
• Ensure the web content is vibrant and engaging and the traffic driven there is relevant and conversion rates are high
• Improve the website’s navigation, user experience and accessibility for the general public.
• Act as the expert user of WordPress ensuring all functions are used to their full potential
• Responsible for ongoing web security process
• Analyse data and interpret trends to improve digital campaign performance
• Monitor and prepare digital and online marketing analytics for monthly Board reports
• Leading the digital marketing operations including programmes, budgets and revenue targets
• Continually improve the visibility of content by ensuring it is optimised for search
• Oversee and implement the charity’s PPC ad campaigns, SEO and CRO
• Create and implement digital marketing fundraising campaigns
• Provide consultancy and support to teams across the charity
• Implement digital marketing activity across search, display, video and social media channels ensuring a cohesive, integrated approach
• Create inspiring, rich and compelling user-led content for the website that helps audiences reach their goals as effectively as possible
• Build dashboards that report on the website traffic, engagement and conversion rates
• Benchmark our website against other relevant charities and none charities
• Understand and track the key search terms associated with our charity
• Aim for Google page 1 search results

About You

To be successful for the role of Online / Digital Marketing Manager, you will have / be :

• Educated to Degree level or equivalent
• Relevant digital marketing training or qualifications
• 3-5 years’ experience operating at managerial level and leading on digital strategies
• Creating & implementing effective digital income campaigns – able to demonstrate you have been responsible for increasing revenue and profitability via a multi-channel CRM strategy across email, push notification, SMS, direct mail, paid media, and content development
• Knowledge of new and emerging technologies and trends in the digital space
• A real passion for digital and fundraising and be seen as an enabler across the business
• A confident presenter with experience of giving presentations to colleagues at all levels
• Excellent web copywriting skills
• Enthusiastic ‘can do’ attitude.

Essential skills and experience required

• Working in a similar role across a family of digital platforms in a corporate setting
• Operating strategically across B2B and B2C channels, with strong CRM channel experience
• Building and growing digital strategies with evidence of having started at least one corporate or organisation on their digital journey
• Managing web content and building websites
• Planning, setup and optimisation of digital marketing campaigns across multiple platforms.
• Using Google AdWords (search, video and display)
• Implementing paid ad campaigns on Facebook, Instagram platforms

About the rewards

In the role of Online / Digital Marketing Manager, you will work 37.5 hours per week and there is a salary on offer of c£40,000 to £45,000 package per annum, depending on experience.

The Charity is committed to safeguarding children and young people and therefore adopts a safer recruitment approach through a robust recruitment and selection process. All posts within the Charity are subject to DBS checks, in line with the Rehabilitation of Offenders Act (1974). This role is eligible for an Enhanced with barred lists DBS check.