Marketing Manager

Kings Permanent Recruitment Ltd; Grays; On-site; GBP 45,000 - 52,000; Full time

Job summary

A high-growth estate agency in Grays is seeking an experienced Marketing Manager to lead their marketing function. Responsibilities include developing the company-wide marketing strategy, managing digital channels, and driving high-quality lead generation. The ideal candidate will have strong digital marketing skills and experience in a fast-paced service industry. This role offers autonomy and creative freedom in shaping marketing campaigns.

Benefits

Autonomy in driving marketing campaigns

Supportive leadership team

Opportunity for creative freedom

Qualifications

• Proven experience in a Marketing Manager role, ideally in property.
• Strong digital marketing skills and hands-on creative ability.
• Excellent communication and storytelling skills.

Responsibilities

• Develop and deliver the marketing strategy aligned with business targets.
• Design and manage multi-channel lead generation campaigns.
• Oversee all digital marketing channels including SEO, PPC, and social media.
• Create engaging content for multiple platforms.
• Monitor KPIs and produce performance reports.

Skills

Digital marketing skills (SEO, PPC, social media, email)

Copywriting and communication skills

Data-driven decision-making

Budget management

Creative ability with brand design

Job description

Marketing Manager

£45,000 working Monday to Friday. Some flexibility required, including occasional evenings / weekends for events.

A high‑growth, £5million turnover Estate Agency is seeking an experienced and strategic Marketing Manager to lead their marketing function. This role is key to driving brand visibility, increasing market share, and generating high-quality leads across Residential Sales, Lettings, Land and New Homes, and Property Management and Block Management divisions.

You will combine hands‑on digital marketing skills with strong commercial awareness and the ability to deliver campaigns that directly support revenue growth.

Key responsibilities

Brand & Strategy

• Develop and deliver the company‑wide marketing strategy aligned with business growth targets.
• Strengthen brand identity, consistency, and positioning across all platforms and branches.
• Conduct competitor analysis, market research, and customer insights to inform strategy.

Lead Generation & Campaigns

• Design and manage multi‑channel lead generation campaigns for both Sales and Lettings.
• Track and optimise ROI on all marketing activity.
• Drive online enquiries, valuations, instructions, and applicant registrations.

Digital Marketing

• Oversee all digital channels including website, SEO, PPC, social media, email marketing, and retargeting.
• Manage content creation such as blogs, property spotlight pieces, newsletters, and market updates.
• Optimise online presence on Rightmove, Zoopla, OnTheMarket, and Google Business pages.

Social Media & Content

• Create engaging content to grow audience reach and engagement across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Plan and deliver video content including property showcases, area guides, staff features, and market insights.

Brand Assets & Creative

• Manage production of brochures, window cards, boards, signage, leaflets, and print materials.
• Lead design direction (internal or through external agencies).

Data & Reporting

• Monitor KPIs such as leads, conversion rates, digital performance, and campaign success.
• Produce monthly performance reports for senior leadership.

Events, PR & Partnerships

• Manage community engagement, sponsorships, local events, and PR opportunities.
• Build relationships with developers, landlords, and local businesses.

Team & Supplier Management

• Manage external agencies, photographers, videographers, and copywriters.
• Oversee junior marketing staff where applicable.
• Manage marketing budgets to ensure cost‑efficiency and measurable outcomes.

Skills and experience required

• Proven experience in a Marketing Manager role, ideally within property or a similar fast‑paced service industry.
• Strong digital marketing skills (SEO, PPC, analytics, social media, email).
• Hands‑on creative ability with a strong eye for brand and design.
• Experience managing budgets and demonstrating ROI.
• Excellent copywriting, communication, and storytelling skills.
• Highly organised, data‑driven, and commercially minded.
• Ability to work independently and lead marketing initiatives from concept to execution.

What's on offer

Opportunity to shape and develop the marketing function of a growing, ambitious estate agency.

Autonomy and creative freedom to drive campaigns and ideas.

Supportive leadership team with clear commercial objectives.