Senior Marketing Manager - Hardlines (Fixed-term contract)

Walt Disney Studios; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global media and entertainment company is looking for a Senior Marketing Manager, Hardlines, in London. This role involves designing innovative marketing campaigns, managing cross-functional teams, and leading marketing strategies for Hardlines products. Candidates should bring substantial experience in brand marketing and campaign management, with a strong focus on cultural sensitivity and leadership. This is a full-time role with a fixed-term contract until January 2027.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Significant experience leading regional campaigns across multiple markets.
• Strong understanding of cultural sensitivities for diverse audiences.
• Proven leadership skills managing budgets and teams.

Responsibilities

• Lead the vision, creation, and execution of annual marketing plans.
• Manage the full campaign lifecycle from workflow to insightful reporting.
• Launch Hardlines campaigns across retail, digital, experiential channels.
• Foster creativity, collaboration, and innovation within the team.

Skills

Brand Marketing

Campaign Management

Multi-Platform Marketing

Cultural Sensitivity

Leadership Skills

Communication Skills

Fluent English

Education

Degree-level education or equivalent experience

Job description

Job Summary:

We’re looking for a Senior Marketing Manager, Hardlines, to join our Disney Consumer Products team in London. This position provides an excellent chance to make an impact by shaping innovative marketing strategies for leading brands and franchises across EMEA, with a special focus on our Hardlines portfolio.

About The Role & Team

In this role, you will design and launch impactful marketing campaigns that include B2B communications and consumer engagement initiatives, collaborating closely with a wide range of colleagues, such as PR, Brand Commercialisation, Category, and Franchise Management, to ensure our efforts reflect Disney’s global vision and drive business growth throughout the region.

We are looking for candidates who bring strategic insight, creative problem‑solving skills, and commercial acumen. We value individuals who champion innovation, embrace diverse perspectives, and actively monitor industry and consumer trends, helping us to make our marketing approach dynamic, culturally relevant, and responsive to the needs of all markets. Disney is committed to fostering an inclusive and supportive workplace, and we encourage people from all backgrounds, identities, and experiences to apply and help us build a culture where everyone feels valued and empowered to succeed.

This is a fixed‑term contract position, running until January 2027, located at our London office in Hammersmith, requiring four days of on‑site attendance per week.

What You Will Do

• Drive Hardlines Marketing Strategy: Lead the vision, creation, and execution of annual marketing plans specifically for the Hardlines business. You’ll collaborate closely with global and regional teams, turning insight into action by crafting campaign toolkits and pitch decks that highlight the unique strengths of Disney’s Hardlines portfolio, bringing our toys, homeware, and collectibles to life across EMEA.
• Orchestrate Hardlines Campaigns: Take charge of the full campaign lifecycle for Hardlines, from workflow, budgeting and timelines to insightful reporting. Host regular status meetings to keep stakeholders aligned and energised, while efficiently managing team resources to maximise impact on our product launches and retail activations.
• Deliver Multi‑Channel Success: Lead dynamic, cross‑functional teams to launch Hardlines campaigns across retail, digital, experiential, and above‑the‑line marketing channels. Partner with creative teams and agencies to develop captivating marketing assets tailored for the Hardlines business, ensuring amplification across all relevant touchpoints and partners.
• Champion Leadership & Growth: Act as an inspiring, inclusive leader, fostering creativity, collaboration, and innovation within your team. Support the professional development of direct reports, champion diversity and inclusion, and nurture a culture where every team member in the Hardlines business can thrive.

Required Qualifications & Skills

• Degree‑level education or equivalent experience in brand marketing
• Significant experience leading regional campaigns across multiple markets
• Expertise in multi‑platform marketing, including retail, experiential, and digital
• Strong understanding of cultural sensitivities and ability to create content for diverse audiences
• Proven leadership skills and experience managing budgets and teams
• Excellent communication and stakeholder management skills
• Fluent in English; additional European languages are a plus

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top‑rated cruise line; a popular vacation ownership program; and an award‑winning guided family adventure business. Plus, Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s publishing brands; one of the world’s largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.