Content Marketing Manager

AnyVan Ltd; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading logistics technology company in London is seeking a Content Marketing Manager to craft and deliver engaging content across all platforms. The successful candidate will manage the CMS, collaborate with influencers, and ensure a consistent tone of voice. We're looking for a creative individual with strong copywriting skills and a data-driven mindset. This role offers a competitive salary and the chance to make a significant impact within the company.

Benefits

Competitive salary

25 days + public holidays time off

On-site gym

In-house barista coffee

Free breakfast

Career growth opportunities

Qualifications

• Strong experience in copywriting and content creation for D2C brands.
• Experience launching community initiatives and managing content calendars.
• Data-driven mindset with experience in measuring content performance.

Responsibilities

• Be the go-to person for all things content across channels.
• Craft content suitable for various marketing touchpoints.
• Manage internal CMS and develop social media calendars.
• Identify and nurture influencer relationships.
• Measure and report on brand advocacy channels.

Skills

Copywriting

Content creation

Community management

SEO optimisation

A/B testing

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Got Drive? Join AnyVan as we make moving anything, anywhere miles better and build a career that moves just as fast.

Back in 2009, our CEO Angus saw half-empty vans everywhere and knew there had to be a better way! That's how AnyVan began. He set out to create the world's most efficient logistics technology and help halve the number of wasted miles by filling those empty vans.

Since then we've become the nation's favourite way to move, with over 150k five-star reviews and 5 million customers in the UK and Europe. Our team of 400 AnyVanners across London, Cape Town and Bogota is proving that moving doesn't have to cost the earth by helping save 8,520 tonnes of Carbon each year.

We're looking for a Content Marketing Manager to help us develop and deliver inspiring content across our entire customer journey, from brand-building awareness campaigns through the website and into our CRM experience.

This role will be the digital megaphone for our brand story, bringing our internal culture to life for customers. You'll be our copywriter, CMS super user, and the motor behind our influencer and community content.

We're looking for a creative digital-native who's as quick on their feet as they are with their words, identifying moments and ideas that can be turned into content and activations.

What you'll be doing:

• Be the go-to person for all things content, helping establish and maintain a distinctive and consistent tone of voice across our channels
• Craft a wide array of content and copy to be suitable across all marketing and product touchpoints, injecting character into direct mailers, signage, video content, core web pages, blogs, and emails
• Manage our internal CMS, working with the Product team to develop a platform that is user-friendly, scalable and supports our communication and performance goals
• Develop and deliver our social and editorial calendar in line with marketing objectives, the company roadmap and relevant moments, managing the daily running of each channel
• Identify and nurture relationships with influencers and content creators to deliver campaigns and content
• Monitor and manage our review platforms and online forums to ensure we retain excellent ratings and positive sentiment across all platforms, and promote the customer voice within the business
• Measure and report on brand advocacy channels, proactively proposing optimisation strategies and tactics to build reach and drive engagement with target audiences
• Contribute to ideation and concepting for a wide range of campaigns and creative challenges
• Use web analytics tools and our A/B testing tools to measure the impact of content changes

What you'll bring:

• Strong experience in copywriting, content creation and community management for D2C brands
• Top-notch writing skills and natural flair for storytelling, with experience of SEO optimisation
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador programme, or delivering an influencer content campaign)
• A discerning eye for design and some experience creating lo-fi video content
• A finger on the pulse at all times, with an instinct for what grabs attention
• A data-driven mindset, ideally with experience using A/B testing to optimise performance
• A bias to action with a pragmatic, results-orientated approach
• An appetite to learn, adapt and openness to feedback

What will make you stand out:

• The confidence and capability to contribute towards original and imaginative ideas
• A desire to be distinctive and have impact, no matter how big or small the budget
• A taste for the offbeat or unexpected
• The ability to explain and articulate your ideas clearly
• Ideally, some experience producing low-fi video content

What We Offer:

Competitive Salary - Highly competitive salaries

Generous Time Off - 25 days +public holidays, Christmas Eve on us, Long-service perks capped at 30 days.

Health & Wellbeing - On-site gym, Membership with Vitality, Enhanced sick pay

Future Ready - The People's Pension (5% you, 3% us)

Family Support - Enhanced maternity pay

Easy Travel - 2 minutes' walk from the tube, Octopus Electric Vehicles, a Cycle to Work Scheme with Showers and towels on site.

Daily Perks - In-house barista coffee, free breakfast every day and local discounts

Culture & Community - Weekly drinks, fun socials, and rewards that take you places (literally - last winners hit the Alps)

Career Growth - Join a disruptive technology leader and fast forward your career move

Our company values are:

• Have fun, get it done (work hard play hard, satisfaction in results, do the right thing)
• Progress over perfection (Innovate and disrupt, Curious and adaptable, Work quick, learn quicker)
• One team thinking big (Collaborate and communicate, Celebrate wins , Embrace challenges)

DE&I

We are committed to building an inclusive and diverse workplace where every voice is heard, every perspective is valued, and every individual has the opportunity to thrive. We welcome applicants from all backgrounds to be part of our mission and contribute to our vibrant culture.