Influencer Marketing Manager

Antal International Network; Greater London; On-site; Confidential; Full time

Job summary

A major e-commerce company in London is seeking an Influencer Marketing Manager to lead their global influencer strategy. Responsible for executing campaigns, collaborating with brand marketing, overseeing influencer sourcing and compliance. The ideal candidate has over 5 years of experience in influencer marketing within e-commerce, strong knowledge of creator ecosystems, and is fluent in English. This role is office-based with generous remuneration.

Benefits

Generous remuneration

Qualifications

• 5+ years in influencer marketing, ideally in e-commerce or consumer brands.
• Strong knowledge of UK and European creator ecosystems.
• Proven success in large-scale or cross-market campaigns.

Responsibilities

• Lead the strategy and execution of global influencer campaigns.
• Collaborate with brand marketing for co-branded content.
• Oversee influencer sourcing, contract negotiation, and performance tracking.

Skills

Influencer marketing

Strategic planning

Cross-functional collaboration

Campaign management

Job description

A major Chinese owned e-commerce site has an exciting opportunity for an Influencer Marketing Manager to lead their global influencer strategy across multiple key campaigns, including major shopping festivals, seasonal marketing moments, and ongoing content partnerships.

This role will be instrumental in driving both awareness and conversion through creator collaborations, while managing internal governance and compliance.

Key Responsibilities

• Lead the end-to-end strategy and execution of global influencer campaigns (across UK, Europe, and international markets)
• Collaborate closely with our brand marketing team to support co-branded and product-focused influencer content
• Own the planning and implementation of influencer campaigns for high-impact promotions and hot-topic moments
• Oversee influencer sourcing, contract negotiation, campaign briefing, content approval, and performance tracking
• Build and maintain a qualified influencer database (including KOLs and long-tail creators)
• Work cross-functionally with content, legal, and data teams to ensure risk control and compliance

Qualifications & Requirements

• 5+ years in influencer marketing, ideally in e-commerce or consumer brands
• Strong knowledge of UK and European creator ecosystems across Instagram, TikTok, and YouTube
• Proven success in large-scale or cross-market campaigns
• Native English or professional fluency; Mandarin is a strong plus
• Highly organised, performance-driven, with strong creative sensibility

This is a London based role in the office 5 days per week with generous renumeration on offer