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Senior Marketing Tech Specialist CRM (fmx)
Job summary
A dynamic global travel company is seeking an experienced MarTech professional to lead their CRM strategy. You will be responsible for creating and improving the multichannel CRM roadmap, focusing on email and SMS communications. The ideal candidate has strong skills in CRM tools, particularly Emarsys, and a proven track record in optimizing CRM channels within e-commerce environments. This position offers a hybrid working model and competitive salary.
Benefits
Qualifications
- Several years of CRM experience and expertise in MarTech.
- Hands-on experience with Emarsys or similar enterprise-level ESP.
- Expertise in optimizing and improving CRM channels.
- Strong understanding of email marketing best practices.
Responsibilities
- Own creation and improvement of the CRM roadmap focusing on email and SMS.
- Enhance and automate CRM data feeds and integrations.
- Drive customer engagement campaigns to scale customer base.
- Utilize data analysis and AI to improve communications.
- Maintain and enhance CRM workflows ensuring best practices.
Skills
Own the multichannel global CRM roadmap that deploys best practices across all our cruise brands & markets: You develop it & you run it.
- Own creating, delivering, measuring and improving results of the CRM roadmap: Primary focus is on email and potentially also SMS communication.
- Build out test deploy and enhance the CRM data feeds, customize integration with ESP, and use in automated contacts via email or SMS to enhance personalization and segmentation.
- Automate CRM best practices across all countries & brands.
- Drive customer contact that enables acquisition, nurturing, retention and loyalty campaigns to efficiently scale our customer base in all markets.
- Identify pragmatic ways in which data analysis, AI, machine learning or other capabilities can be used to improve results.
- Recommend and implement together with the greater tech team CRM innovations for tooling data capture, predictive targeting, automation of customer communication and use of AI where appropriate.
- Analise and report on the effectiveness of automated communications using data to build insights all to improve effectiveness.
- Employ A/B (or multivariate) testing to regularly learn what audience engagement best advances our business metrics.
- Configure, maintain and enhance CRM workflows and integrations ensuring best practices in technical implementation.
- Work with CRM vendor Emarsys to increase performance and cost‑efficiencies.
- You are a MarTech expert with several years of CRM experience and you are skilled at connecting technology data and strategy to drive customer engagement and customer retention.
- Extensive experience in building capabilities within an ESP, preferably hands‑on experience with Emarsys.
- You embrace the “you build it, you run it” ethos with experience with automation and observability.
- Expert knowledge of best‑practices in email marketing, strong background in other CRM channels (SMS, direct mail, 1-1 messaging platforms).
- Successful track record of optimizing and improving CRM channels in e‑commerce businesses.
- Hands‑on experience with Emarsys (or similar enterprise‑level ESP).
- Working knowledge of SQL and HTML.
- Strong understanding and execution of agile methodologies and continuous delivery.
- Good communication skills, should be able to articulate thoughts and ideas to technical and non-technical audiences (in English).
- Experience collaborating cross‑functionally with marketing, product and analytics teams.
- A hybrid job – mostly remote but with regular onsite meet‑ups.
- Flexible working hours.
- An international and diverse company.
- Team and company events on a regular basis.
- A dynamic environment with a start‑up atmosphere and room for your own ideas.
- To accompany Dreamlines on its way to becoming the global market leader.
- A competitive salary and travel perks and discounts.
We look forward to your application.
Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.