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Brand Marketing Manager - B2B
Job summary
A well-established B2B organization in Manchester is seeking a Brand Marketing Manager – B2B to enhance brand awareness and market positioning. The candidate will oversee marketing campaigns, collaborate with teams, and manage the marketing budget. Ideal applicants have 2-3 years of brand marketing experience, excellent analytical skills, and a proven track record in delivering results-driven campaigns. The company offers a competitive salary of £40,000 to £48,000 in a hybrid working environment.
Benefits
Qualifications
- Proven experience in brand marketing, ideally in a B2B organisation.
- 2-3+ years in an in-house marketing position.
- Strong understanding of marketing strategies and campaign management.
Responsibilities
- Develop and implement brand marketing strategies.
- Oversee marketing campaigns across various platforms.
- Analyze market trends and identify growth opportunities.
Skills
- Hybrid Working
- A new role in an established marketing team of 8+ marketers
Our client is a well‑established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium‑sized company, they are known for their innovation and commitment to delivering high‑quality products to their customers.
The key responsibilities for the Brand Marketing Manager – B2B role will include:
- Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
- Oversee the creation and execution of marketing campaigns across various platforms.
- Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
- Analyse market trends and competitor activities to identify growth opportunities.
- Manage the marketing budget and ensure campaigns deliver value for investment.
- Generate detailed reports on campaign performance and present findings to senior management.
- Work closely with external agencies and suppliers to deliver marketing projects on time.
- Support the development of innovative marketing materials to engage target audiences effectively.
For the Brand Marketing Manager – B2B role, a successful candidate should have:
- Proven experience in brand marketing, ideally within a B2B organisation.
- 2‑3+ years experience working in an in‑house marketing position.
- Working for a company selling and distributing physical products is highly desirable.
- Strong understanding of marketing strategies and campaign management.
- Ability to analyse market data and apply insights to marketing plans.
- Excellent communication and collaboration skills.
- A background in managing budgets and delivering results‑driven campaigns.
On offer for the Brand Marketing Manager – B2B role:
- Competitive salary ranging from £40,000 to £48,000.
- Opportunity to work in a hybrid working environment.
- Permanent position within a stable and reputable company.
*Please note applications for the role will not be reviewed until W/C 5th January, thank you for your patience*
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.