Global Brand Governance Manager, Robotics

ABB LTD; Warrington; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global robotics company in Warrington seeks a Global Brand Governance Manager to oversee activities related to brand governance. This role requires 5-7 years of experience in global brand management in an industrial technology environment and strong intercultural communication skills. The candidate will manage the brand governance roadmap and implement new branding guidelines. Fluent English is essential, and flexibility in a multinational setting is key to success.

Qualifications

• 5-7 years of experience in global brand management/governance.
• Experience in international environments including Asia and Europe.
• Ability to work in a high growth environment.

Responsibilities

• Develop and manage global brand governance activities.
• Oversee implementation of the brand portal.
• Act as the key contact for branding issues.
• Organize workshops for strategic branding projects.

Skills

Industry exposure in brand management

Intercultural communication

Analytical skills

Fluent in English

Strategic mindset

Flexibility and adaptability

Job description

The Global Brand Governance Manager is responsible for supporting the positioning and managing the ABB Robotics Brand globally, focusing on technology leadership, industry-specific knowledge, and customer centricity, in line with the business strategy and company purpose. The position will also support the process of defining and developing a new brand identity following the close of the acquisition of ABB Robotics by SoftBank Group. Reporting to the Global Head of Brand, the Global Brand Governance Manager is a member of the Robotics Central Communications Team.

Responsibilities

• Develop and manage all activities in relation to global brand governance
• Oversee and manage implementation of new brand portal
• Implement clear brand governance escalation processes on a global and local level
• Act as key contact person for resolving special branding cases / difficult brand issues
• Organize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projects
• Oversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.
• Define and execute activities in the "Brand Governance Roadmap," aligned with brand strategy messages
• Create, manage and edit branding guidelines in collaboration with branding team/agency
• Roll‑out to global and local communications community all new brand governance activities and provide training on new branding guidelines
• Work in collaboration with external providers to create e‑learning tools, programs and audio/visual material for training various internal audiences.

Qualifications

• 5-7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.
• Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.
• Advanced analytical skills and experience in a rapidly changing or high growth environment.
• Fluent in English.
• Ability to maintain a strategic, yet implementation focused mindset.
• Flexibility and ability to incorporate multiple viewpoints, constraints and external challenges.
• Ability to shape opinions, creativity, and generate adapted ways of working to different external branding landscapes.
• Interact with and guide global team of communications professionals to ensure that the brand is positioned and managed properly.

About ABB

Bei ABB unterstützen wir Industrien dabei, effizienter und nachhaltiger zu werden. Fortschritt ist bei uns keine Option, sondern selbstverständlich - für Sie, Ihr Team und die Welt. Als globaler Marktführer bieten wir Ihnen alles, was Sie brauchen, um diesen Wandel voranzutreiben. Der Weg dorthin ist nicht immer einfach - denn echtes Wachstum erfordert Mut. Aber bei ABB gehen Sie ihn nicht allein. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics-working alongside world-class experts in a fast-moving, innovation-driven environment.