Marketing - Brand Manager

Finsbury Food Group; Manchester; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading specialty bakery manufacturer is looking for a Brand Manager to join their dynamic Marketing team. The role involves developing brand strategies, executing marketing campaigns, and tracking brand performance to enhance visibility and engagement. Candidates should have 3-5 years of marketing experience, excellent communication and organizational skills, and a degree in Marketing or Business. This is an exciting opportunity to contribute to a growing organization and be part of an ambitious brand growth agenda.

Benefits

Enhanced Maternity & Paternity Leave

Enhanced Pension Scheme

Death in Service Benefit

Free Employee Assistance Programme

Retail discounts

Refer a Friend Scheme

Employee Recognition Awards

Learning & Development opportunities

Qualifications

• 3-5 years experience in marketing, brand, or product roles.
• Ability to interpret data and generate insights.
• Customer and consumer focused.

Responsibilities

• Support development and delivery of brand plans.
• Track brand performance and produce insights.
• Coordinate execution of campaigns across channels.

Skills

Marketing experience

Brand management

Data interpretation

Organizational skills

Communication skills

Creative thinking

Trade marketing

Team collaboration

Education

Degree in Marketing or Business

Professional certification (CIM/IPA)

Job description

Brand Manager

Location: Hamilton Hybrid
Shift: Weekdays
Salary: Competitive

We have a new opportunity for a Brand Manager to join our Marketing team within Finsbury Food Group.

Finsbury Food Group is one of the UKs leading speciality bakery manufacturers. We continually raise quality, innovation, and operational standards while building long‑term, trusted relationships across retail, foodservice, and brand partnerships. Our portfolio spans a wide range of bakery categories from market‑leading retailer own‑brand products to beloved licensed and branded ranges produced across our nationwide network of bakeries.

This is an exciting time to join us. With an ambitious brand growth agenda and a packed pipeline of development activity across our key categories, you’ll play a vital role in elevating brand presence, strengthening customer engagement, and supporting the successful delivery of commercial targets.

To be successful in this role, you’ll support the delivery of brand plans, marketing campaigns, and product launches that build brand awareness and drive performance. Working closely with Marketing, NPD, Category, Commercial, and agency partners, you’ll help bring brand strategy to life across digital, in‑store, and trade marketing channels, ensuring consistent, high‑quality execution at every stage.

What you’ll actually do

As Brand Manager, you’ll support the development and delivery of annual brand plans, ensuring every activity aligns with strategic priorities and contributes to brand growth. You’ll help coordinate the execution of campaigns across digital, in‑store, and trade channels, making sure activity lands on time, within budget, and to the highest standard.

You’ll be responsible for monitoring brand performance, tracking key metrics, and producing meaningful insights using market and performance data. These insights will inform future plans, highlight opportunities, and help shape recommendations for improvements.

You’ll also have the opportunity to travel across the business and to key brand partners, attending sites, customer meetings, and agency sessions. This will allow you to gain first‑hand insight into operations, strengthen relationships, and ensure that brand activities are executed effectively across all touchpoints.

A key part of your role will be supporting product launches and range changes, working with NPD, Category, Commercial, and Supply Chain teams to ensure smooth delivery from concept to execution. You’ll also maintain brand assets, ensuring messaging is accurate and consistent with guidelines, while supporting agency and supplier briefing, timelines, and budget tracking.

You’ll help maintain competitor and market insight, contribute to internal brand communication, and support key processes such as brand plan tracking, campaign reporting, and artwork approvals. When challenges arise, you’ll act with pace and professionalism, supporting decision‑making and maintaining strong relationships across the business.

Your success will be measured through timely and accurate delivery of brand activity, campaign and brand performance metrics, quality of insights, and positive stakeholder feedback.

Ideal Candidate

• 3‑5 years experience in marketing, brand, or product roles (placements welcome)
• Experience working with agencies, suppliers, or cross‑functional teams
• Understanding of brand and marketing fundamentals
• Ability to interpret data and generate insight‑driven recommendations
• Strong organisation and communication skills
• Creative thinker with exceptional attention to detail
• Experience in trade marketing desirable
• Degree in Marketing, Business, or related field (desirable)
• Professional certification (CIM/IPA) beneficial
• Positive, proactive, and eager to learn
• Customer and consumer focused with the ability to deliver at pace
• Collaborative team player, able to build effective relationships
• Capable of managing multiple priorities simultaneously

Whats in it for you?

• Enhanced Maternity & Paternity Leave to allow quality time with your new arrival!
• Enhanced Pension Scheme for our employees
• Death in Service Benefit
• Free Employee Assistance Programme (open to colleagues and their families)
• Retail discounts accessible via our Benefits Hub platform!
• Refer a Friend Scheme (up to £300 per referral T&Cs dependent)
• Employee Recognition Awards
• Extensive Learning & Development opportunities (including opportunities for sponsored professional memberships and our own in‑house development course!)
• An opportunity to be part of a fantastic, growing organisation. Head over to our LinkedIn page to find out more!

Our vision is to be the leading specialty bakery group in the UK, and we want the best people in place to achieve this. Our continued success is built entirely on the talented people who work here, so employee development is important to us because everyone is a valued member of the team, and we want every individual to have the skills and capabilities to achieve both your own personal goals and our business goals. We want good people to join our company, to help our company continue to go from strength to strength. If this sounds like you, please get in contact to learn more!