Brand Marketing Manager - B2B

Michael Page (UK); Manchester; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A well-established B2B organization in Manchester is seeking a Brand Marketing Manager – B2B to enhance brand awareness and market positioning. The candidate will oversee marketing campaigns, collaborate with teams, and manage the marketing budget. Ideal applicants have 2-3 years of brand marketing experience, excellent analytical skills, and a proven track record in delivering results-driven campaigns. The company offers a competitive salary of £40,000 to £48,000 in a hybrid working environment.

Benefits

Competitive salary

Hybrid working

Permanent position

Qualifications

• Proven experience in brand marketing, ideally in a B2B organisation.
• 2-3+ years in an in-house marketing position.
• Strong understanding of marketing strategies and campaign management.

Responsibilities

• Develop and implement brand marketing strategies.
• Oversee marketing campaigns across various platforms.
• Analyze market trends and identify growth opportunities.

Skills

Brand marketing experience

Campaign management

Analytical skills

Communication skills

Job description

• Hybrid Working
• A new role in an established marketing team of 8+ marketers

About Our Client

Our client is a well‑established B2B organisation based in Manchester, selling physical products into areas such as trade and construction. As a medium‑sized company, they are known for their innovation and commitment to delivering high‑quality products to their customers.

Job Description

The key responsibilities for the Brand Marketing Manager – B2B role will include:

• Develop and implement effective brand marketing strategies to enhance brand awareness and market positioning for a specific product range.
• Oversee the creation and execution of marketing campaigns across various platforms.
• Collaborate with internal teams to ensure brand consistency and alignment with organisational goals.
• Analyse market trends and competitor activities to identify growth opportunities.
• Manage the marketing budget and ensure campaigns deliver value for investment.
• Generate detailed reports on campaign performance and present findings to senior management.
• Work closely with external agencies and suppliers to deliver marketing projects on time.
• Support the development of innovative marketing materials to engage target audiences effectively.

The Successful Applicant

For the Brand Marketing Manager – B2B role, a successful candidate should have:

• Proven experience in brand marketing, ideally within a B2B organisation.
• 2‑3+ years experience working in an in‑house marketing position.
• Working for a company selling and distributing physical products is highly desirable.
• Strong understanding of marketing strategies and campaign management.
• Ability to analyse market data and apply insights to marketing plans.
• Excellent communication and collaboration skills.
• A background in managing budgets and delivering results‑driven campaigns.

What's on Offer

On offer for the Brand Marketing Manager – B2B role:

• Competitive salary ranging from £40,000 to £48,000.
• Opportunity to work in a hybrid working environment.
• Permanent position within a stable and reputable company.

*Please note applications for the role will not be reviewed until W/C 5th January, thank you for your patience*